Atlassian $timulus Package Inching Towards Finish Line

Quick update on the Atlassian $timulus drive I previously reported about:  at 2pm on the last day of the promotion, they are at $93K – the $100K donation is realistic… but they may need a little push.

So I decided to put my money (well, a little) where my mouth is and have just purchased 10 5-person  licences of Confluence, the market leading enterprise wiki.  Not that I can use them all – so I will find a way to give them away in the future.

If you want to help them donate $100K to Room to Read, you can do your part easily … and just as a reminder, you’re buying a $1,200 licence for $5.   What a bargain to close out the week. 🙂

Update: With 3 hours to go Atlassian is just $2.5K short of reaching the target.  See coverage map at Mike’s blog.

Update #2: Ah, the drama of the last minutes:

$640 short of $100k… with 20 minutes to go, my maths says we’re just going to miss! 🙂
$590 short. Need $30/minute now… at least we did $35 last minute! 🙂
Just tipped $99,510… I wonder if we should just leave it up for 10 minutes extra, or does that seem dodgy?
Well… computer says it’s…over $100k!!
Woo! Woo!!! Dancin’ around the room. Atlassian Stimulus Package 400% of $25k goal. What a week. Simply staggering. THANK YOU EVERYBODY!
Atlassian Stimulus Package (preliminary) final total – $100,350 for Room To Read in 120 hours from 7284 _awesome_ startups and teams!!


Atlassian $timulus Package Supports Charity. Two Days Left To Get Your (Almost) Free Confluence or Jira Licence.

This must be do-good-week.  Amongst all the talk about Ashton Kutcher’s challenge to CNN, how the follow-on Oprah show pushed Twitter to never-seen height, little attention was paid to the small fact that this initiative generated over $1 Million donations to Malaria No More.  Ashton started with his $100,000 check and was soon joined by Demi Moore, Ted Turner, Oprah and I don’t even know who else .. I lost count at $1M.   Hype aside, this is a major contribution to a good cause.

This week we’re also seeing a for-profit company, Atlassian drive to raise $100,000K for the benefit of Room to Read, an organization that builds schools, libraries in rural communities in Nepal, Cambodia, Vietnam, Bangladesh, Laos, Zambia …etc.  Doing good is in Atlassian’s DNA, likely coming from the co-Founder, who is a major Kiva Supporter.  His company had set up the Atlassian Foundation which donates basically 1% of everything:

  • 1% of company and employee time to Foundation projects
  • 1% of company equity to the Foundation
  • 1% of our products to non-profit groups

But wait!  This isn’t a post about charity only.  There’s a Deal in it for you!

The Atlassian $timulus package is a 5-day drive, during which you can get either Confluence, the excellent Enterprise Wiki, or Jira, the issue tracker – Atlassian’s first product that’s still an IT favourite  for $5 for 5 users.

Now I hear you ask: is that $5 per person per month?  That would by typical (actually low) pricing for most SaaS offerings.   NO!  It is:

  • A five-user licence (ie. $1 per person)
  • For a full year
  • For the full-featured entrerprise strenght products

My only regret is that it does not involve the hosted versions of these products.   But if it’s the downloadable, installable version, what’s this per year licence?  Most enterprise software is sold with a perpetual licence: you can use it forever.  But then the vendor pushes the (almost) mandatory maintenance fees to the tune of 20-25%, and major new releases every 4-5 years.

Atlassian does not play such games, their philosophy is transparency and simplicity. Software should be easy to learn, easy to use and easy to buy.  Hence the annual licence whish involves support. (Update: I misunderstood this part: the licence is a perpetual one, the additioal annual fees are for maintenance / support, and the are optional.)  And for comparison, the minimum annual licence for both Confluence and Jira is $1,200.

So Atlassian is essentially giving away $1,200 licences for free – but it’s actually a lot more.  This isn’t just your introductory price.  Customers who purchase during the $timulus week (only two days left) are locked in to their $1 per user price for the lifetime of the product, and those fees will be donated as well.   That goes way beyond giving up revenue – they can’t possibly provide support for $1 a year, so Atlassian is reaching into their pockets big time for years to come.

The initiative appears to be more wildly popular than they expected. The initial goal was to raise $25,000 for Room to Read, and they exceeded that target on the first day – hence the new objective of $100,000K.

Early this morning they were at 66% of the increased target:

Now, before someone thinks I am doing a paid commercial here: I am not receiving any form of compensation or incentive from Atlassian.  I simply like what they are doing.  A lot.

But I’m not naive.  This isn’t just charity.  It’s damned good marketing – in more ways then one.  First, as you may suspect is Brand recognition.

The second is perhaps less obvious: Atlassian’s initial product, Jira took several years to take off – the second, Confluence had much faster growth.  Part of their secret sauce has always been relying on a very loyal, very satisfied customer base, mostly IT-types who buy additional products from their trusted vendor.

So yes, Atlassian is seeding their market with thousands of free customers this week.  Which is fine, I’ve said before: you don’t have to be purely altruistic to do good.

Update: The Atlassian $timulus Package is now listed in Consumerist’s Morning Deals, along with Blu-Ray Discs and Casio Cameras 🙂

(Cross-posted from CloudAve. To stay abreast of news, analysis and just plain opinion on Cloud Computing, SaaS, Business grab the CloudAve Feed here.)