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FUD in the House of SaaS – More on Suites

Recently I wrote about the evergreen Best-of-breed vs. Integrated All-in-One Suite debate again, arguing:

Call me “old school”, but I also believe in the value of having one tightly integrated system for most business needs, and I believe it’s true not only for large corporations but much smaller businesses.  I don’t have CIO’s to back it up, but that’s exactly the point: I am talking about small businesses that don’t have CIO’s at all – in fact they  likely don’t even have full time IT stuff ( a good reason for SaaS in the first place), so they clearly lack the bandwidth to deal with integration issues and multiple system providers.

It wasn’t just hypothetical speculation, what really prompted my post ( and hence the reference to CIOs) was a study conducted by Brian Sommer who contacted several large corporate CIOs about SaaS implementations, and found that despite improvements in technology, and easy integration by firms like Boomi, Pervasive ..etc, CIOs still prefer to buy an integrated suite of applications and deal with one vendor for most of their needs.   It’s not what we think, it’s what they do – and they are the customers.  Says Brian:

But, customers will do what customers want to do.

Amen. But my post attracted a detailed comment from a PR professional (a fact that took a little digging to discover):

… the Suite approach requires the business to make compromises in areas of the business, and only works if you can run your whole business on that one suite – as soon as you need some other specialist system, or acquire another operation that you need to integrate, you’re in trouble because Suites, by definition, are not designed to make integration easy…

…Force.com essentially brings cloud apps together as a Suite by offering exactly the combination of tight integration, common interface and flexibility. Many businesses can already find everything they need on the platform, even the last critical element required for a serious business system: enterprise-class finance 😉 Many companies, especially smaller ones, don’t need a full ERP suite. They need a handful of critical applications that can grow with them.

Wow… where do I even start?   Perhaps by the only statement I can agree with:

Many companies, especially smaller ones, don’t need a full ERP suite. They need a handful of critical applications that can grow with them.

Yes, of course I agree.  In fact I am a small business myself, and guess what, not only I don’t need ERP, I don’t even need or use a CRM system, or one for business accounting.  The only lightweight business system I use is invoicing (happens to be Zoho Invoice), but frankly, I could get away without it.  Yes, some small businesses will want Accounting, and Accounting only, others will need CRM and nothing else – there are many good choices for them. And yes, FinancialForce.com (which the commenter represents) is great, and we’ve given it ample coverage @ CloudAve.

But that’s where reality ends, and plain old FUD begins. There’s nothing inherent in the “Suite approach” that would prevent customization, integration with additional systems, extension by third party apps.  In fact the key difference between an integrated Suite or discrete  point applications is just how much of the core business they cover natively before  add-ons are required.

And here’s the ultimate irony: I was reading these “ex-cathedra” statements (that’s nicer words for BS) while sitting at NetSuite’s SuiteCloud conference, that was all about working with development partners, releasing a new version of SuiteCloud, the app development and integration platform along with SuiteFlow, a graphical modeling and customization tool, and a bunch of other  announcements all geared to making and maintaining a thriving partner ecosystem, that builds on the core NetSuite functionality and delivers additional value to customers.

In fact the evening before the conference, CEO Zach Nelson spent an hour busting industry myths.  Now look at the slide above: he did not talk about NetSuite specifically, he was advocating Cloud Computing / SaaS in general.  That’s the somewhat usual formula:  myth spread by defenders of the “old model” busted by the innovators – who would have expected the old-time FUD served up by a PR flak for another SaaS provider… 🙁

At the conference itself I saw several customers presentations, like that of Campus Villages which replaced 38 instances of MYOB + Intuit MRI with NetSuite OneWorld, including extensions like Nolan Fixed Assets and Electronic Payments, Celigo Smartclient, and are currently evaluating Adaptive Planning.   Those are functions not provided by NetSuite, so guess what – they add third party apps, just like they would to Coda or any other system.

The key criteria for any software company trying to penetrate the SMB market will be vertical industry epxerience, and NetSuite has clearly stated their industry experience is Software and Services – everything else is open to the ecosystem.  Case in point is manufacturing:

NetSuite RootStock MRP

Suites are not customizable?  Just look at  Rootstock, a third-party developer house that created an entire MRP system on the  SuiteCloud platform.  If that’s not living proof of the system’s expandability, then I don’t know what is…

A key difference between the Force.com / Appexchange and NetSuite / SuiteCloud approach is that the former facilitates the creation of any product / utility that you can pick up from a marketplace, while programs developed on SuiteCloude all tie into the NetSuite system very closely – not only on the data but also on the UI level – i.e. the additional business functionality becomes available within the NetSuite UI. In other words they run so smoothly, the fact that parts of the system were written by a 3rd party is hardly transparent to the end user – which is just the way it should be.

So in the end, there is no hard rule that says Suites are inflexible, non-expandable: there only well-written and poorly written Suites, just like well-written and poorly-written point applications.  There will be businesses who only need a few point apps, and should not think of a Suite, and others who will benefit from the All-in-One approach.  It’s their choice.  What they need is honest information, not FUD.

(Cross-posted @ CloudAve)

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Are Suites Really Sour? The Best of Breed vs. Integrated Suite Debate.

The evergreen Best-of-breed vs. Integrated All-in-One Suite debate is back again. This will be a somewhat long post, so let’s sit back and start with some entertainment first.

Episode 2, “Suites Are Sour”  is from the mini-series SuiteMates, which I admit I find hilariously entertaining, albeit rather pointless.  Why?  It’s run by supply chain solution provider Kinaxis, but I don’t see much direct benefit to them. I’m reminded the Bill Gates – Seinfeld commercials: what’s the point?  But hey, we’re being entertained:-)

Now, back to those Suites.. are all Suites really Sour?  Fellow Enterprise Irregular Brian Summer clearly does not think so, his money is on the Suites, here’s why:

One of the biggest value drivers behind a customer’s move to SaaS is the reduced internal IT support cost a company has when using SaaS products. In the SaaS world, the vendor maintains the application not the customer. But, in a best of breed SaaS world, the customer is back to maintaining interfaces and integration aspects across a number of (SaaS) applications.

If the argument sounds familiar, it is – it was the same in the good old on-premise world, but much of it holds true in the Cloud, too.  Besides, this isn’t simply Brian’s own opinion, he has conducted a poll of large corporate CIO’s and most expressed strong preference for integrated business solutions, a.k.a.  “one throat to choke” (well, not exactly with those words…).

Call me “old school”, but I also believe in the value of having one tightly integrated system for most business needs, and I believe it’s true not only for large corporations but much smaller businesses.  I don’t have CIO’s to back it up, but that’s exactly the point: I am talking about small businesses that don’t have CIO’s at all – in fact they  likely don’t even have full time IT stuff ( a good reason for SaaS in the first place), so they clearly lack the bandwidth to deal with integration issues and multiple system providers.

This is not a popular view, after all the Millenial World View is all about open standards and APIs where best-of-breed cloud services that can seamlessly integrate and work together well.  I’m all for innovation, and hope we will get there one day – but for now the existing examples are all one-off, individual integrations between specific systems, or at best, ecosystem “satellites” centered around force.com, the Google Apps Marketplace and the like.  These are great solutions, but not enough to run a complete business on them.  In the meantime businesses are looking for available (Cloud-based) solutions NOW.  So yes,  I admit, my view is less visionary, more constrained by market realities today.

Brian cites WorkDay as a potential SaaS Suite provider: they have the right DNA, coming from the Founder who built once-successful PeopleSoft, and they are building truly Millenial Software from the grounds up as Phil Wainwright eloquently points out – but for now they still have a Human Resources / Finance focus only.  Far from a complete solution, just like the other successful SaaS players in the Enterprise arena, like SuccessFactors, RightNow, ServiceNow, and the like.

Yes, I hear you… I missed a big name: Salesforce.com, the GrandDaddy of SaaS or the Cloud or whatever the next fashionable name will be.  An amazingly successful company, and true innovators – having started as CRM company, moving on to as Platform provider, and who knows, tomorrow it may be a Media company? 🙂  As long as the keep on moving to hot new areas, always picking the low-hanging fruit, the company and it’s stock price will remain hot.  Again, a great company from an Investor’s point of view.  Just not a Complete Business Solution.

One and a half SaaS Suite players

I can count the number of SaaS Business Suites that actually reached significant traction on one hand.  In fact the exact number is 1.5.  Yes, one and a half – and for now they mostly cater for the SMB segment, with undeniable ambitions to “grow up”.

netsuite The “One” in  that 1.5 is NetSuite.  Having started as NetLedger, the company has developed an integrated All-in-One solution, encompassing ERP, CRM, e-Commerce .. you name it.  Those acronyms are becoming quite useless – in that respect I agree with Dennis Howlett who says we should “dump the  disciplines formerly known as CRM/SCRM/SCM/ERP/3PL/HR/HCM/E2.0….etc” – hence I stick to the term All-in-One. Or Business Suite:-)  It’s been a long (and winding?) road for NetSuite: developing a full suite of apps you can run a business on is by far more complex than throwing out point applications.

The company also learned the hard way that with business complexity (please note, I am not talking about Software, but Business complexity) comes a more difficult, stretched out sales process.  The fact is, as much as I am a fan of the click-to-try-click-to-buy pull model, the more business areas (and stakeholders) are involved, the less feasible the fully pull model becomes.  A Business Suite is not something you simply pick up from an App Store:-)
So NetSuite experimented with more direct sales model first, gradually building towards a more channel-based model, to the recently announced SP100 program in which partner VARs get the entire first year subscription revenue.  Along the way they grew functional richness as well as market penetration, to the point that they often compete with Enterprise giant SAP directly.  Now, let’s quickly qualify that: NetSuite is not comparable to the SAP Business Suite, but it is often an ideal satellite solution for smaller divisions of large companies, many of which just got acquired and are facing the choice of a long SAP implementation vs. a SaaS solution from NetSuite (see Ray Wang’s post on two-tier ERP strategy)

I should probably mention that way back, before their IPO and the fame that came with it (from the times of NetWho?) I was an early NetSuite customer, picking it over the market leading CRM (and I mean that as a stock symbol), simply because it had a better process flow, even for Sales, which I was heading at the time. (Yes, we got p***ed learning we’d have to create Sales Orders outside the other system, even though we had quotes in the system, only to come back and re-enter the data manually).  NetSuite was simply a better CRM system, even before considering other business areas.

Parallel to our NetSuite implementation we introduced a Wiki, JotSpot, which just launched in those days (since acquired by Google) and soon we realized a lot of the support information for Sales could either reside in NetSuite or in the Wiki.  This has been bugging me ever since:

Why do structured, process-oriented systems and unstructured  collaboration tools live in different worlds?

Like I’ve said, I’m all for Suites, but the true Suite in my definition includes integrated collaboration and communication tools – I’m still waiting for that … perhaps not for long 🙂

Now, if NetSuite was the “one”, who is the “half”?   It’s SAP’s very capable, but dormant Business ByDesign – which may just come to life later this year.  But I’ve been torturing you long enough, so let’s leave that to another discussion.

(Cross-posted @ CloudAve)

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Atlassian Security Breach and Warning. >>> Update: Apology and Disclosure

crikey Well, well, hours after telling you not to change passwords, now I am telling you to change it… but this time with good reason. Minutes ago I’ve received a email from Atlassian:

We are sending you this message because we experienced a security breach and suspect that your Atlassian customer account password details (only) may have been compromised.
It is very unlikely that an unauthorised user has had the opportunity to log in to your account so far and if they have, there is very little in the way of personal information which could have been accessed. However, to minimise any further risk to your Atlassian account being compromised, we strongly recommend that you change your Atlassian account password as soon as possible using the procedure below.
Be aware that this security issue only affects Atlassian customers who created an Atlassian account and purchased one of our products before June 2008. Since then, we have been using a more secure user management system based on Atlassian’s Crowd product. When you change your Atlassian account password using the procedure below, your Atlassian customer account details will be stored in our updated Crowd user management system, which will further minimise the chance of a security breach occurring in future.
Procedure for changing your Atlassian customer account password:
1) Login to http://my.atlassian.com
2) Click “My Profile” (3rd tab)
3) Click “Change Password” (in Contact Information section)
4) Update your password to a new value
Atlassian apologises for the inconvenience caused. However, this is an extremely rare event for us and since we take security issues seriously, we are taking every precaution possible to minimise the effects of this security breach.

Sincerely/Best regards,
Glenn Butcher
Director of IT

Not fun .. and I expect to we’ll hear more from Atlassian soon.  For now they are obviously figthing whatever it is – status update from Twitter:

Atlassian had a security breach. Apologies for the confusion. Our site is experiencing heavy loads. We are working on getting back up ASAP.

Personally I am safe – I don’t have active accounts, just decided to help push Atlassian’s charity towards the finish line by purchasing 10 licences, but if you do, time to change the passwords…

Update:  co-Founder and co-CEO Mike Cannon-Brookes posted the details on the Atlassian blog.

Apparently an old, inactive database table that had already been migrated in July 2008 to the secure Crowd identity management system was not deleted mistakenly.  That indirectly answers the speculation about Atlassian passwords being stored in plain text format.  They are not – anymore, but they used to be, prior to July 2008.

Mike goes on to detail what was / was not compromised:  read for changes, they are resetting potentially compromised account passwords now.

He does not BS, owns up the mistake:

We made a big error. For this we are, of course, extremely sorry. The legacy customer database, with passwords stored in plain text, was a liability. Even though it wasn’t active, it should have been deleted. There’s no logical explanation for why it wasn’t, other than as we moved off one project, and on to the next one, we dropped the ball and screwed up.

They are still investigating what happened and Mike promises full disclosure, coming this week.

It’s been a bad day for Atlassian and some of their customers – but I’m glad they live up to their “Open Company, No Bullshit” slogan, and respond as expected.

(Cross-posted @ CloudAve)

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Zoho Office for Sharepoint: Use SaaS, Keep Data Behind the Firewall

One of the major roadblocks to SaaS providers’ entry to the enterprise is  IT and Business concerns about corporate security, thinking of the firewall as the last line of defense. 

Microsoft SharePoint has a very strong position in the Enterprise as the incumbents behind-the-firewall collaboration server, and for years smart Collaboration and Social Software vendors with better functionality, like Atlassian, Socialtext, Jive Software, Newsgator  have been "playing well", adopting their services to SharePoint.

Now Zoho joins, announcing Zoho Office for Microsoft SharePoint, which combines the benefits of a collaborative SaaS Suite with the (perceived or real?) security if keeping data behind the firewall.

Read more

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Opera Unite Turns Your Computer into a Web Server. But Will You Want It?

The little browser that could … was how the Opera browser was often referred to around 1996-98.  The best browser packed with innovative features that Internet Explorer and Firefox were forced to copy: tabbed browsing, popup-blockers, saved sessions, zooming, mouse gestures to name a few.  But it never really took off,  continuing to hover around 2% market-share forever.

Today Opera proves again they are innovators: they claim to “reinvent the web” with the launch of Opera Unite.

Read more

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Atlassian $timulus Package Inching Towards Finish Line

Quick update on the Atlassian $timulus drive I previously reported about:  at 2pm on the last day of the promotion, they are at $93K – the $100K donation is realistic… but they may need a little push.

So I decided to put my money (well, a little) where my mouth is and have just purchased 10 5-person  licences of Confluence, the market leading enterprise wiki.  Not that I can use them all – so I will find a way to give them away in the future.

If you want to help them donate $100K to Room to Read, you can do your part easily … and just as a reminder, you’re buying a $1,200 licence for $5.   What a bargain to close out the week. 🙂

Update: With 3 hours to go Atlassian is just $2.5K short of reaching the target.  See coverage map at Mike’s blog.

Update #2: Ah, the drama of the last minutes:

$640 short of $100k… with 20 minutes to go, my maths says we’re just going to miss! 🙂
$590 short. Need $30/minute now… at least we did $35 last minute! 🙂
Just tipped $99,510… I wonder if we should just leave it up for 10 minutes extra, or does that seem dodgy?
Well… computer says it’s…over $100k!!
Woo! Woo!!! Dancin’ around the room. Atlassian Stimulus Package 400% of $25k goal. What a week. Simply staggering. THANK YOU EVERYBODY!
Atlassian Stimulus Package (preliminary) final total – $100,350 for Room To Read in 120 hours from 7284 _awesome_ startups and teams!!

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Atlassian $timulus Package Supports Charity. Two Days Left To Get Your (Almost) Free Confluence or Jira Licence.

This must be do-good-week.  Amongst all the talk about Ashton Kutcher’s challenge to CNN, how the follow-on Oprah show pushed Twitter to never-seen height, little attention was paid to the small fact that this initiative generated over $1 Million donations to Malaria No More.  Ashton started with his $100,000 check and was soon joined by Demi Moore, Ted Turner, Oprah and I don’t even know who else .. I lost count at $1M.   Hype aside, this is a major contribution to a good cause.

This week we’re also seeing a for-profit company, Atlassian drive to raise $100,000K for the benefit of Room to Read, an organization that builds schools, libraries in rural communities in Nepal, Cambodia, Vietnam, Bangladesh, Laos, Zambia …etc.  Doing good is in Atlassian’s DNA, likely coming from the co-Founder, who is a major Kiva Supporter.  His company had set up the Atlassian Foundation which donates basically 1% of everything:

  • 1% of company and employee time to Foundation projects
  • 1% of company equity to the Foundation
  • 1% of our products to non-profit groups

But wait!  This isn’t a post about charity only.  There’s a Deal in it for you!

The Atlassian $timulus package is a 5-day drive, during which you can get either Confluence, the excellent Enterprise Wiki, or Jira, the issue tracker – Atlassian’s first product that’s still an IT favourite  for $5 for 5 users.

Now I hear you ask: is that $5 per person per month?  That would by typical (actually low) pricing for most SaaS offerings.   NO!  It is:

  • A five-user licence (ie. $1 per person)
  • For a full year
  • For the full-featured entrerprise strenght products

My only regret is that it does not involve the hosted versions of these products.   But if it’s the downloadable, installable version, what’s this per year licence?  Most enterprise software is sold with a perpetual licence: you can use it forever.  But then the vendor pushes the (almost) mandatory maintenance fees to the tune of 20-25%, and major new releases every 4-5 years.

Atlassian does not play such games, their philosophy is transparency and simplicity. Software should be easy to learn, easy to use and easy to buy.  Hence the annual licence whish involves support. (Update: I misunderstood this part: the licence is a perpetual one, the additioal annual fees are for maintenance / support, and the are optional.)  And for comparison, the minimum annual licence for both Confluence and Jira is $1,200.

So Atlassian is essentially giving away $1,200 licences for free – but it’s actually a lot more.  This isn’t just your introductory price.  Customers who purchase during the $timulus week (only two days left) are locked in to their $1 per user price for the lifetime of the product, and those fees will be donated as well.   That goes way beyond giving up revenue – they can’t possibly provide support for $1 a year, so Atlassian is reaching into their pockets big time for years to come.

The initiative appears to be more wildly popular than they expected. The initial goal was to raise $25,000 for Room to Read, and they exceeded that target on the first day – hence the new objective of $100,000K.

Early this morning they were at 66% of the increased target:

Now, before someone thinks I am doing a paid commercial here: I am not receiving any form of compensation or incentive from Atlassian.  I simply like what they are doing.  A lot.

But I’m not naive.  This isn’t just charity.  It’s damned good marketing – in more ways then one.  First, as you may suspect is Brand recognition.

The second is perhaps less obvious: Atlassian’s initial product, Jira took several years to take off – the second, Confluence had much faster growth.  Part of their secret sauce has always been relying on a very loyal, very satisfied customer base, mostly IT-types who buy additional products from their trusted vendor.

So yes, Atlassian is seeding their market with thousands of free customers this week.  Which is fine, I’ve said before: you don’t have to be purely altruistic to do good.

Update: The Atlassian $timulus Package is now listed in Consumerist’s Morning Deals, along with Blu-Ray Discs and Casio Cameras 🙂

(Cross-posted from CloudAve. To stay abreast of news, analysis and just plain opinion on Cloud Computing, SaaS, Business grab the CloudAve Feed here.)

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Two Days Left for Under the Radar Online Registration – Get Your Discount Here

We’re at the final countdown stage for the Under the Radar: Clarity in the Cloud conference – it’s coming up this Friday, April 24th, 8:00AM – 6:00PM @ the Microsoft Campus, in Mountain View, CA.  

If it’s named a conference, it has to have a keynote or a panel, and that’s what you get at 9am: the Buyers’ Wish-list Panel:

  • What are technology buyers are hunting for?
  • What cloud technologies have they adopted?
  • How you can get on their wish list?

But that’s where all similarity to a conference ends.  The rest of UtR is actually a giant Startup Launchpad – the American Idol of startups.  Except UtR won’t take months to declare the winners.  The finalists present in a rapid-fire format  – they are grouped in categories of 4 each, in two parallel tracks  and each presenter has about 15 minutes. They get grilled by the judges and audience, then all attendees get to vote  ( I wonder if they upgraded from paper ballots to SMS yet..) and at the end of the conference the winners of each category are announced.

UtR has a good track record of the participants getting funded – about half of them got funded or acquired in the past. (See more stats here.)  If we can believe InformationWeek’s Top 50 Startup list, this year’s roster will also be worth paying attention to:

           
          

          

                      

 

Then there are the Graduate Circle Companies – fomer UtR presenters, who are no longer truly “under the radar”, having proven themselves:

       

       

 

So if you want to be part of 2009 startup history, network with entrepreneurs, VC’s, media, corporate decisionmakers, join us on Friday.   CloudAve is a media partner for this event, several of us (Krish, Graeme, Raju and myself) will be there, and most importantly, we have a deal for you.  Use our VIP registration site for $100 off the non-member price.

If you can’t commit full day, drop by just for the afternoon (it’s Friday).  For the first time in the history of these events, you can now get an after-lunch pass for $275.

See you there!

(Note to PR types: thanks for all your interest, but I am not making advance appointments.  UtR is too vibrant, dynamic, there are too many interesting people to bump into to make such commitments – better go with the flow.  But it’s a small place, and several of us from CloudAve will be there, so I’m sure we’ll meet your startup clients anyway.)

(Cross-posted from CloudAve. To stay abreast of news, analysis and just plain opinion on Cloud Computing, SaaS, Business grab the CloudAve Feed here.)

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Startups: Present at Under the Radar

Under the Radar is Silicon Valley’s most established startup debut platform: a conference series organized by Dealmaker Media (for those with a longer memory, they used to be IBDNetwork) , covering business applications, social media, entertainment, mobility..etc.

The 11th Under the Radar conference in Mountain View, CA on April 24, 2009 will focus on Cloud Computing and Business Applications and as such it’s an obvious fit for CloudAve – media partners for the event.

While a conference in name, it’s actually a giant Startup Launchpad – the American Idol of startups.  Typically 32 finalists are selected, who will present in a rapid-fire format  – they are grouped in categories of 4 each, in two parallel tracks  and each presenter has about 15 minutes. They get grilled by the judges and audience, and at the end of the conference the winners of each category are announced. 

But why bother in the middle of the worst recession most of us have seen?  After all, no startups get funded now – you may think.   Well, if you think VC investment all dried up, just look at these two UtR companies picking up $27M in funding.   In fact Dealmaker Media claims that in the past 3 years alone, presenting companies have gone on to raise over $1.36 Billion. Some additional stats on Under the Radar “graduates”:

49% have gone on to raise funding or be acquired
14% have been acquired by companies such as Google, eBay, Microsoft, Yahoo and Cisco
$14 Million average has been raised by presenting companies

I guess the Dealmaker name is justified, after all smile_regular.  Other than the presentations, these events are also an excellent networking opportunity amongst the 400 or so attendees, so let’s look at the previous years’ attendance statistics by provided by Dealmaker Media:

http://sheet.zoho.com

It certainly looks like the right crowd to mingle with for investment-hungry startups.  Currently about half the slots are filled by these finalists:

Ctera, Eucalyptus, Heroku, New Relic, Sauce Labs, Symplified, Tap In Systems, Twillio, uTest, Virsto Software, Zephyr, Zetta, Zimory, Zuora.

Obviously that means there is still room for more.  So if your startups fits one of these categories: 

Cloud Infrastructure | Platforms | Virtualization | Saas | Mashups | Collaboration | Communication | Business Apps | Development Tools (Utilities, OS, etc…) | Mobile Office | Semantics | Commerce | Social software/ networks | Sync (online/offline)

and meets the general criteria:

  • Unique value proposition
  • Ability to monetize product/business
  • Large market opportunity
  • Must still be considered "under the radar" – launched in 2009
  • Company must be an actual startup – not a new product from a large company

then what are you waiting for?   Apply now to present at Under the Radar.  Non-presenting attendees can register here.

We will talk about UtR more over @ CloudAve – it will no doubt be an exciting competition.

(Cross-posted from CloudAve.  To stay abreast of news, analysis and just plain opinion on Cloud Computing, SaaS, Business grab the CloudAve Feed here.)

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US Army Wikified

WetPaint is one of my early “discoveries”, three years ago I called them the “wiki-less” wiki, as it blended wiki-like, forum-like and blog-like features long before it became fashionable.   I haven’t followed them closely, but apparently they’ve been growing nicely, and today I saw this post:

The US Army on Wetpaint! – hm .. let’s see.  The PE350 Wiki is a Virtual Classroom, set up by Major Mark Rea, who put his Cadets’ physical education plan online.  This is cool on so many levels, I don’t even know where to begin…

First of all, it’s a truly professionally maintained wiki, with a Wiki 101 for new users, then details of the Syllabus, Lessons and Assignements, Cadet Fitness Challenge..etc.  They use text, photos, videos, podcasts – you name it, this is a fully featured interactive social site.

Second, I grew up in a country where anything even remotely related to the Army was surrounded with utmost secrecy, and I am still somewhat amazed at the level on information publicly available about the US military.  Granted, there are no strategic plans or weapons specs in this wiki, but still … smile_wink

Third… quick IM reaction from the first person I shared this news with:

Cool. Why is US Army resorting to free sites? Credit crunch

What a perfect fit for the Power of Less theme I just wrote about earlier today, in my Web 2.0 Expo post.  Major Rea and his cadets are using Wetpaint instead of Blackboard, the market leader commercial software for Education.   No, the US Army as a whole did not replace Blackboard with Wetpaint – but this particular unit did.  It’s a good start – just like corporations using Google Apps or Zoho Business services here and there … usage grows, initially it may just be leverage in licence negotiations with Blackboard, Microsoft and the like… but one day, who knows…smile_tongue.  It’s nice to see the US Army SaaS-ified. 

Oh, and for that Power of Less: it’s certainly less when it comes to what hey have to spend on software – but I’m not even sure it’s less when it comes to usability, participation.  Could this also become the case of Less is More?

(from the PE350 video page)

 

(Cross-posted from CloudAve.  To stay abreast of news, analysis and just plain opinion on Cloud Computing, SaaS, Business grab the CloudAve Feed here.)