Texty: Not All Good Names Are Taken, After All

The best thing about Texty may be its name. TechCrunch calls it Dead Simple Content Creation And Editing. You just start typing in a simplified editing window on their site, add images if you want to, do some formatting, click a button and pick up an embed code to include in your site.

The result: WYSINWYG: What You See Is NOT What You Get. Your page is a container, it has a little javascript code, but the actual text body is on Texty’s site. The text appears to be there, you can read it, but it does not show up on Google Reader, and certainly does not get indexed by Google or any other search engines: you lose findability.

Of course there may very well be situations when the ability to send / publish a piece in multiple copies, while you retain the ability to centrally update it is beneficial. In fact a Zoho Writer user “discovered” this months ago. Some of Owen Kelly’s scenarios:

  • Centrally update his resume, while it’s posted in multiple places
  • Submitting academic paper for a conference – organizers want to publish it early, while it still goes through iterations

(Read the full essay here: Zoho for distributed publication.)

The score for Texty: good for some (distributed publishing), dangerous for others ( no search, text may disappear if the service goes belly up). And, as we’ve just seen, it’s nothing new.

But I have to give it to them (whoever they are) they got just the right name: it’s catchy, simple, and actually tells what they do. I can’t believe such a name was still available! I guess *not* All Good Product Names Are Taken, after all. smile_shades


Blogs and Wikis Are the New Web

Traditional web sites are so 20th Century – Blogs and Wikis bring them to life, and they are easier to set up. Perhaps not surprisingly, a Web 2.0-focused VC, Union Square Ventures was one of the first to replace their entire Web site with a blog – read the rationale of the switch. Corporate web sites soon followed suit, just look at Architel and Return Path as examples. Now, for some shameless self-promotion, my earlier tips on the subject: Blogs To Replace Personal Web sites.

In Wikis are the Instant Intranet I also talked about how companies can set up a living-breathing Intranet, one that people can actually use, not just passively read by deploying a wiki: ” in the large corporate environment a wiki can be a lively collaborative addition to the Intranet (see the wiki effect by Socialtext CEO Ross Mayfield), but for smaller, nimble, less hierarchical business a wiki is The Intranet.” (note: I am not just speculating on this: been there, done that in my prior life).

Now Sydney-based Customware raised the bar:

The entire web site (not only the Intranet, but the customer-facing web) is built on a wiki – Confluence by Atlassian. (hat tip: Mike Cannon-Brookes)

Update (9/28): The Atlassian Blog points to several other wiki-powered sites that look-and-feel like traditional websites.

Update (9/22): Just as soon as I posted this article, I saw this pic on Rod Boothby’s blog:

Itensil, short for “Information Utensils” builds “a self-service technology that we’re calling Team Wikiflow that captures collective intelligence and delivers it as reusable team processes.”

I have to admit I haven’t heard of Itensil – it will be exciting to meet them, as well as Atlassian, Socialtext, Zoho, ConnectBeam, EchoSign and many other companies in the collaboration space at the Office 2.0 Conference.

Update (4/12/07): Here’s a list of corporate websites powered by CustomerVision’s BizWiki.