Southern Comfort dumps old media, and pours (pun intended) their entire $8 million media budget on the Net. Let’s hope they’ll spend it smarter then they did on this ad four years ago.
What’s wrong with this banner? Nothing – unless you place it in context. It appeared just days after Hurricane Katrina almost wiped out New Orleans… which gives the words “where anything can happen” a special meaning. And if you think it was just an innocent mistake, read the details here.