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The Master of Guerilla Marketing Turns Microsoft’s Prank Around

CloudAve readers know I am a fan of edgy marketing.  Now it’s time to update my recently compiled inventory of software marketing pranks.  A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year.  Guerilla Marketing is normally David’s weapon, but this year Goliath – Holy Microsoft – came down to us earthlings running around on Segways handing out MS Dynamics CRM discount coupons:

Image credit: Centernetworks

I did not get Forced

On a side-note…

(Cross-posted @ CloudAve » Zoli Erdos)

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Software Marketing Pranks

I envy software marketing types.  They get to stay kids forever: pull pranks and even get paid for it.:-)

Today’s example comes courtesy of TechCrunch: PayPal competitor WePay dropped a 600lbs ice block at the entrance of the Paypal developer conference.  They got chased away and Moscone security removed the ice block.   My question: who gets the money?  Those are real dollar bills in the ice…

But don’t for a minute think it’s only at startup-land where 20-somethings rule.. the enterprise gray-hairs like pranks, too.  Below are some gems from the past.

NetSuite raining on Sage‘s parade conference:

NetSuite is quite a regular at competitor conferences, see their trucks at SAP’s annual SAPPHIRE conference:

(Cross-posted @ CloudAve » Zoli Erdos)

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Edgy Marketing: Great Plains and SAP Guy vs. NetSuite Guy (Mac vs PC)

You’ve seen Great Plains and SAP, now in the Grand Finale they come together to match up against Mac .. I mean the NetSuite Guy:

(Cross-posted @ CloudAve)

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Edgy Marketing: SAP Guy vs. NetSuite Guy (Mac vs. PC parody)

You’ve seen the Great Plains version, and I’ve told you to wait for the SAP version…. here we go:

Fun aside, SAP’s Business ByDesign is coming… (most likely) … in the second half of the year. I can’t wait to see a SAP video:-)

(Cross-posted @ CloudAve)

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Edgy Marketing: Great Plains Guy vs NetSuite Guy (Mac vs PC)

Since I’ve shared with you a video  making fun of the Suites it’s only fair to show how a “suite”, NetSuite makes fun of competitors.  Oh, I love edgy marketing:-)

But this is nothing.. wait till they publish the SAP vs NetSuite video we’ve just seen at the SuiteCloud conference 🙂

(And I can’t wait for a SAP response ….)

(Cross-posted @ CloudAve)