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Another Mashup Bites the Dust – or NOT.

I already used this title, a little more then a month ago, and it’s no coincidence: back then I wrote about Gmap Pedometer, a handy little Google Map hack that allowed you to calculate the lenth of your planned hike. When all of a sudden Google Maps encorporated the same feature, that pretty much eliminated the reason for this mashup to even exist (although it still does).

It’s that time again: now that Google Maps went social, allowing user profiles, let’s spend a moment of silence in memory or of the mashup that has been doing the same for a long time: Frappr.

And remember: not all mashups get acquired by Google. Some just get assimilated. Resistance is futile. smile_sad

Related posts: Google Operating System, Screenwerk, Search Engine Land, TechCrunch, mathewingram.com/work, ParisLemon and Mashable!

Update (10/18): In this case I’m glad to be proven wrong: a day later, Frappr is acquired. Also read Read/WriteWeb and Mashable!