How Apple Sc****d their Most Loyal Customer

Today was supposed to be Office 2.0 day, with the conference starting tomorrow, pre-conference reception tonight, and the Unconference today. Yet Apple decided to steal the day, and with the flurry of announcement it’s hard to find anything but Apple news on TechMeme. But that’s not the worst.

This years Office 2.0 conference will be an Apple Lovers’s geek-feast. I guess the official version is focusing on mobility, proving that the iPhone is business-ready. Either way, this year all conference attendees receive an iPhone which will be actively used throughout the 2-day event. It’s hardly a gift, considering that the individual registration fee tripled from last year, but it doesn’t change the fact: we’re talking about 500 iPhones.

Conference-organizer Ismael Ghalimi did not receive a special deal from Apple, in fact he was not even allowed to buy the gadgets in batch, he had to do it one-by-one, which created its own logistical nightmare. The ‘default’ was the 4G model, which is now being discontinued, but attendees could pay an extra $100 to receive the 8G model – which today just saw its price dropped from $599 to $399. Of course this is great news for consumers, but I wonder what attendees will think. Will they ask for refunds?

Oh, before I forget, Ismael also purchased 60 iMacs (!) as demo units for the conference. It’s hard to find a more loyal fan/customer – yet today he may feel somewhat inconvenienced (if he even had time to follow the news) by Apple.

Some of the (many) post on the subject: Techdirt, Good Morning Silicon Valley, Apple, Computerworld,, Epicenter, Ars Technica, WebProNews, Digital Noise, IP Democracy, Between the Lines, Guardian Unlimited, Macworld,, Digital Daily, Live Coverage …, MacRumors, The Unofficial Apple Weblog, The Utility Belt, BloggingStocks, jkOnTheRun, Techomical, Channel 9, and of course Fake Steve himself.

Update (9/7): Ismael strikes back. On the phone