First of all, I love Gmail, it’s my one-and-only email system.  And I’m certainly glad to see the ever accelerating rate of enhancements, whether “official” or just the Labs variety.  But oh, please, can we have some control here and call features what they really are?

First there was the multiple inboxes announcement.  Nice. Except that it wasn’t. Multiple inboxes, that is. Think about it: that would defy logic – unless we’re talking about handling multiple email accounts, which is clearly not the case with Gmail.  This feature is multi-pane viewing – no more, no less.

Today we’re getting another new feature: Undo Send. Except that it really isn’t. Undo Send, that is.

Undo Send is what Outlook has offered for ages: you can actually recall a message that had already been sent, provided the recipient has not opened it yet, and you’re both on Exchange.  What Gmail offers now is a momentary delay of 5 seconds, during which you may just realize you’re emailing the wrong Smith or Brown, and hit the panic Undo button. It’s not really undo, since the message was never sent in the first place – Gmail was holding it for 5 seconds, if you had enabled this option.

Of course, as just about all TechCrunch commenters note, 5 seconds is not enough, the delay might as well be configurable.  Something like this:

Oh, I forgot.  It’s from that other Web-mail system (the one that actually has multiple inboxes, too).

UpdateMG Siegler over @ VentureBeat agrees this is not real  unsend,  and he remembers AOL had a real unsend/recall feature, just like the Exchange theme I described above.

Update #2:  Oh, please… per Wired, Google already plans configurability, but all you get to pick is 5 or 10 seconds.

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Reader's Comments

  1. Makhraz | March 19th, 2009 at 9:23 pm

    ..except for Outlook, the recall never works…receiver always gets the mail with a request shown as recall.

    i hope this one works better with gmail.

    BR

    Reply to this comment
  2. Michael Leggett | March 19th, 2009 at 10:40 pm

    Allowing infinite recall gets you caught in a situation where you ether

    a) expose who has read a message (”could not recall from user x b/c they already read the message”) or

    b) you lie to the sender (”sure, we’ll recall this message”) or

    c) you just confuse / scare the sender (”we recalled this message for some people… but not for anyone who already read it or anyone not on gmail”).

    My experience has been that very often you realize your mistake immediately after hitting send. We built Undo Send for that situation.

    If you realize you forgot an attachment a couple hours later. You should probably just send another email. Gmail will thread that new email with the original to make it easier for people to find the missing attachment when they open the thread.

    Reply to this comment
  3. Gmail 5 Second Delay | Venture Chronicles | March 19th, 2009 at 10:52 pm

    [...] First of all, I love Gmail, it’s my one-and-only email system. And I’m certainly glad to see the ever accelerating rate of enhancements, whether “official” or just the Labs variety. But oh, please, can we have some control here and call features what they really are?[From Gmail’s Undo Send Isn’t Really Undo, Just Like Multiple Inboxes Were Not Really Multiple Inboxes...] [...]

    Reply to this comment
  4. Aravind | March 19th, 2009 at 10:57 pm

    On Google’s ‘announcements’, SearchWiki comes to mind ;)

    Reply to this comment
  5. Pete Austin | March 20th, 2009 at 2:53 am

    @Michael Leggett
    My experience is the same. Quite a few users spot errors immediately after hitting send. That’s why I introduced a similar short delay to my system (smartFOCUS eChannel) almost ten years ago. The difficult part is fine-tuning the delay, because customers hate any wait *unless* it just saved them from making a mistake. IMO ten seconds is a bit too short, and maybe it should vary with message length.

    Reply to this comment
  6. WebBanshee | March 20th, 2009 at 2:57 am

    May it is not that what the name promises to do.But i think it is a useful feature.Because you really realize that something is wrong in most times after hitting the send button.So it is good to have an emergency brake option.

    Regards

    Reply to this comment
  7. venkat | March 20th, 2009 at 7:14 am

    This feature is very helpful,if we can configure time we can hold email for 1 minute that will be more than useful.

    Reply to this comment
  8. vinnie mirchandani | March 20th, 2009 at 8:45 am

    would you rather have a badly named but delivered feature or a nicely named product ahem Fusion but no feature? :)

    Reply to this comment
  9. 5Words for March 20th, 2009 | Technologizer | March 20th, 2009 at 9:34 am

    [...] Gmail gets undo send. Kinda. [...]

    Reply to this comment
  10. Undo Send – How Not To Implement A Feature | CloudAve | March 20th, 2009 at 1:06 pm

    [...] we are at this topic, I want to point out to Zoli’s post on the topic in his personal blog. He points out to a similar feature that has been existing for a long time in [...]

    Reply to this comment
  11. Zoli Erdos | March 20th, 2009 at 1:51 pm

    Here’s a funny story from New York Magazine on a case when email recall would have been a life-saver, but it didn’t work:

    OH MY F’ING GOD ….so I sent out my resume when I was at work, and consciously I know NEVER to cc my group (obv) eventhough I always CC my group on all business related emails, but for some reason my subconcious kicked in and I did it! I yelled at my group “EVERYONE delete the last email I just sent”, which clearly translated to my team that they should all immediately look at it. While I was shaking uncontrollably I tried recalling the message, and it did absofinglutely NOTHING! PEOPLE, RECALL DOES NOT WORK!!!!!!!!!!!!!!!!! The way I reccuperated…went to paragon got a pair of spin shoes, and moved on, what else can you do besides curse outlook all freaking day?

    By KSolchouler on 03/05/2009 at 1:09pm

     

    Reply to this comment
  12. Undo that email, sort of | Drama Blog | March 22nd, 2009 at 12:01 am

    [...] course, Gmail isn’t the only email platform that offers such a feature, as others are pointing out. Nonetheless, everything Google does attract attention and I wouldn’t be surprised if other [...]

    Reply to this comment
  13. Blog Innovation | March 22nd, 2009 at 5:00 am

    I just love this gmail feature

    Reply to this comment
  14. Hampang | March 23rd, 2009 at 7:21 am

    ahuh. now i know. but still, google undo is useful.

    Reply to this comment
  15. Marc Savoy | March 23rd, 2009 at 8:49 am

    The title of your post says it all perfectly.

    Reply to this comment
  16. Gavin | March 23rd, 2009 at 11:36 am

    should i dump outlook express in favour of gmail?? and how can you undo something that has already ” gone down the pipe” so to speak :)

    Reply to this comment
  17. Middle School | March 28th, 2009 at 12:31 am

    we know that Mr.G always have a great idea with their service, but not all the idea will acceptable for all.

    Reply to this comment

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