Wetpaint Attracts More Funding


Wetpaint, the “wiki-less wiki” received a $9.5 million Series B round in addition to its $5.25 million Series A in October 2005.

TechCrunch compares it to other wikis, especially key competitor Wikia:

“Wetpaint has a much more newbie-friendly user interface than Wikia, and is targeting a different audience. Frankly, it’s just a lot more pleasant to look at a typical Wetpaint site than a Wikia one, although the content on Wikia is often much deeper than the equivalent on Wetpaint.”

I’d take this one step further: Wetpaint isn’t really just a wiki, it’s a wiki – blog – forum hybrid. Even novice users can just happily type away and create attractive pages with photos, videos, tagging …etc. without the usual learning curve. These pages can be shared, other users can contribute, entire communities can grow and thrive – in fact that’s what it’s all about: online community creation.

Last August I issued a challenge to find another wiki just as easy to use with a comparably rich feature-set – the challenge still stands.

My only concern is that they appear to burn money faster than the other wiki-companies – but I guess if the investors are not worried, it’s really not my business

smile_wink (And in fairness they have a different business model)

Update (1/9): VentureBeat comments:

“With Jotspot gone for now (presumably, Google will relaunch it in some fashion), and players like Socialtext increasingly focused on selling its wiki software to company users, Wetpaint is among the more convenient Wiki softwares for individual projects.”

As much as I like Wetpaint, I have to disagree. I’ve never considered it a project-oriented collaboration tool. It’s clearly geared towards community creation, and like I’ve hinted above, for that purpose it’s the friendliest platform avaialable today. Business -even small projects – requires a few additional features like document handling (attachments, version control..etc), email integration ..etc.

JotSpot was quite good for that, too bad it’s gone. Socialtext used to be quite ugly, but the new UI is quite nice – it misses a few features though. The new kid on the block is Zoho’s Wiki , (bias alert: I’m and advisor to Zoho) with quite a few features for an initial beta release. It already supports embedding documents, spreadsheets, presentations, videos..etc, and with improved integration to the full Zoho suite later this year it will be a killer combination.

Update (5/13/08):  TechCrunch article on Wetpaint’s traction.


  1. Just a quick plug for PBWiki, the little company that could in which I’m an investor:

    While WetPaint gets plenty of press, notice that PBWiki, which is spending a fraction of the money, is holding steady at double the traffic:

  2. Chris, even good guys bet on the wrong horses 🙂 OK, just kidding.

    Joke apart though, I don’t know how relevant alexa hits are to wikis, but I suspect PBWiki and Wetpaint have very different user bases. I’m having a hard time believing that a wiki without a wysiwyg editor can get serious traction outside the tech community.

    And that funny idea of having to share one single password …oh, pleeeeze! 🙂

    But certainly hats off to the fact that it runs without major (?) investment, as far as I know…

  3. Note – I work at Wetpaint.

    You hit the nail on the head, Zoli. Wetpaint is all about online community collaboration which goes well beyond projects. Projects don’t sustain communities; shared interests, passions, and ongoing conversation do. Wetpaint is trying to bring as many of those attributes together in a way that’s accessible to as many as possible.

    And couldn’t agree more with your Alexa comment. One of the better write ups I’ve seen on Alexa was done by Rand Fishkin over at

    While Rand and SEOmoz have a large, dedicated following, I doubt they’re driving more pageviews than Wetpaint and PBwiki combined considering the narrow audience SEOmoz targets.

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