Two-day-old blog TechFold appears to be focusing on technology, but it’s (anonymous) author knows a thing or two about marketing, too: write a good quality post about a company headed by a well-read A-list blogger, expect him to respond, sit back and wait for the readers.
So far it worked, I’m sure hundreds of readers follow Jeff Nolan’s response and his link to TechFold’s inaugural post, 5 Suggestions to make Teqlo a Survivor. Hats off to Jeff for the transparency in his response – he basically admits early strategic mistakes and outlines the course of correction:
“I’ll be very candid in saying I think we made a strategic error in trying to make the Builder an “everyman” platform that doesn’t have enough meat on the bone to appeal to the more technical audience who actually does care about it. In other words, we built the Builder for an audience that is largely not interested in using it, per the previous point, so now we’re in a position where we need to add more complex feature sets in order to make the Builder more appealing to the techie crowd, but in reality what this comes down to is exposing more of the complexity that we tried hard to cover up.”
It’s a good conversation, and if the inaugural post is any indication of the quality of the blog, it may very well be one worth subscribing to. Except … I really, really don’t understand the anonymity. I’ve previously stated that Respect Must be Earned Even in the Blogosphere – but that was about a cowardly attack-blog. TechFold appears to be decent, critical, but positively so. Please, please, dear TechFold author, whoever you are, “come out” and continue writing your blog with your “shields up”. Your About section is a decent mission statement. It just needs a name. ( a photo, perhaps? )
Recent Comments