Next week I’ll be in Denver, attending Defrag, a boutique, intellectual, intense, very participatory conference.  I’m attending despite the fact that I’ve cut down on conference attendance, not because of the current economic turmoil, but largely due to burnout.  After a while they just all feel the same: empty session rooms, bored exhibitors, people just enjoying ad-hoc hallway conversations.  But there is something intriguing about Defrag: friends and smart minds I respect keep on tweeting about Defrag, and the agenda just looks exciting.

• I’ve always enjoyed reading Paul Kedrosky, whose posts deliver the punch in just a few words – or an image.  I’ve never met him, so I’m looking forward to his keynote.
• Howard Lindzon’s keynote, titled It’s Always a Good Time to Start a Web Business will no doubt have a very special meaning in the current economic situation.
• I’m really, really looking forward to the next keynote, Getting Into the Flow Applications – a subject I somewhat touched upon, and likely will re-visit before heading to the conference.
• The first breakout session will be a huge dilemma: I literally should split myself in two halves, I badly want to attend both Dis (and Re)-aggregating the Web with Disqus, Intense Debate and my6sense, but I can’t miss Re-imagining the metaphors behind collaborative tools with Atlassian, Mindtouch, Liquid Planner, One Place either.  (Update: now I really can’t miss it, as I’ll be moderating this session.)

I could go on, but I’ve just realized I’d literally have to duplicate the entire Agenda here.  Have I just discovered Defrag’s secret sauce?   Conferences are never about sessions, it’s all about the ad-hoc networking, even lobbycon-ing – yet I find myself wanting to attend most sessions, in fact two of them in most of the breakouts.  Defrag promises amazing intellectual content, and if I just follow Twitter, an extraordinary group of innovators plan to attend. From what I hear, this is the conference where the attendees participate just as much as the speakers.

Do yourself a favor, check out the Agenda, read Eric’s 10 reasons to come to Defrag and register. (Use discount code “zoli1” to receive $300 off).

Update: Microsoft’s PDC is in full force today, and guess what, the conference wi-fi is failing.  This seems to be the fate of all conferences, including ironically Web 2.0 Expo.  The only exception I’ve seen so far is the Office 2.0 Conference, which teamed up with Swisscom to build rock-solid wi-fi.  What is less known though, that they got the tip and contacts from Defrag organizer Eric Norlin.  Yes, Defrag, working with Swisscom was the first conference to provide industrial-strength, reliable wi-fi throughout the entire site, including rooms in the conference hotel, the Hyatt Regency.  So if you come to Defrag, you’ll be connected 24/7.  (OK, just 24/2: Nov 3-4th)

Tags: conferences, defrag, flow, glue, innovation, networking

Too bad I am not.  Which is why I don’t qualify for this all expenses paid trip to Boulder:

And the pitch:

Boulder Needs More Kickass Developers

Want a FREE trip to beautiful Boulder, Colorado? The Boulder tech scene is growing like crazy. Twenty of our top tech startups (you can see a few in the sidebar) have banded together to fly in one hundred top software developers, programmers and engineers from across the country, all expenses paid. You can apply to be one of the hundred.

So here we go, getting our daily dose of layoff news, while Boulder startups are in shortage of talent.  Good developers are still worth gold … somewhere. (They mine gold in Colorado)

Developers.  Not Management, Marketing, Sales – not the MBA’s.  And that’s the clue to understanding a lot of the differences between the startup world we have today and during the late 90’s bubble.

Back then startups got VC-funded and part of the deal was bringing in “pro” management teams: the MBA-types and former corporate Executives who flooded the Valley in the hope of IPO-riches.  Founders found themselves in VP / Director positions, or got pushed out, if not, they were left wondering how their little baby got to hundreds of employees so fast and just what all these new managers were doing with their company.  Then the bubble burst, and the imported Exec’s rushed back to the safety of the corporate world leaving the wreckage behind.

Today most Web 2.0 startups are run by the original Founder, often a developer him/herself. This is now the age of the technologist, not the business manager. The roles are reversed.  These CEO’s, Founders, team members won’t jump ship – the ship is theirs, and there’s nowhere to run back anyway.  One more reason to be optimistic about their survival.

In the meantime, here’s a preview of what it’s like to work in Colorado, also home of TechStars and Defrag (use discount code zoli1 to get $300 off @Defrag)

(Originally posted @ CloudAve.  To stay up-to-date on SaaS, Cloud Computing and Business, grab the CloudAve Feed here)

Tags: colorado, defrag, developers, entrepreneurship, job market, layoffs, management, Startups, techstars, vc Funding, venture Capital

Lot’s of noise today, RIP Good Times,  IT’S OVER! POP GOES THE BUBBLE, Sorry, Startups: Party’s Over etc.   I think the panic is overdone.

Sure, a lot of startups will fall – and some of them would have done so without a recession anyway. Times are officially tough, but the truly strong businesses will survive, and some of the Web 2.0 whiz-kid baby-CEOs  will come out of this as battle-hardened Entrepreneurs.

Talk about Executives… some can wreck the business on their own, they don’t need a crisis: see Entellium wrecked by fraud.

Finally some startups think they can keep on re-architecting forever – see NetBooks, ViewPath (the latter just came out with a new product though.)  Good luck to them… wonder if their market runs away…

These are some of the thoughts I’m discussing on CloudAve today – read more here.  Even better, grab the feed here.

Update:  Want to get off the “Sky is falling” treadmill? Need inspiration?  Find it here.

Even better, get really inspired at Defrag.  Use discount code zoli1 to get $300 off.

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Tags: business model, defrag, entellium, entrepreneurship, management, netbooks, recession, SaaS, Startups, vc Funding, venture Capital, viewpath