Freezing Heat. Dumb Ads.

Screenshot from Yahoo Weather this morning:

We’re expecting heat today, and Yahoo (weather.com) placed a snowy pic, offering all sorts of winterizing services along with my forecast.   I guess it did not notice the weather display was in Celsius, and 31C is about 88F.

For more advertising blunders see:

• The Irony of Contextual Advertising
• Contextual Advertising Blunders
• The Scary Thing about Contextual (?) Advertising
• From The Ad Targeting At Its Finest Department