Connecting the dots ...
Screenshot from Yahoo Weather this morning:
We’re expecting heat today, and Yahoo (weather.com) placed a snowy pic, offering all sorts of winterizing services along with my forecast. I guess it did not notice the weather display was in Celsius, and 31C is about 88F.
For more advertising blunders see:
As they say, a picture is worth a thousand words. Well, this one certainly belongs to the contextual ad blunder series.
(Source: IT Project Failures)
Additional ad blunders:
Espen talks about how Google’s AdWords is used against 24SevenOffice. Here’s one of the ads displayed for the keyword “24SevenOffice” :
24SevenOffice – Great system for doctors, quick service, low costs!
The only problem is, 24SevenOffice does not do any of it. It’s a CRM+ERP+Communication+ .. + SaaS provider.
Whoever put up the ad, will likely pay very little, as few who specifically search for the company will click through. They manage, however, to clobber their competitor’s image, confuse and drive away potential customers, or disappoint the few who actually might be looking for a doctors’s solution, click through and feel “bait and switched”.
(somewhat) related post:
Publisher / Editor of CloudAve and Enterprise Irregulars.
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