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Gold Medal for Listening to Customers

(Updated)
And the Gold goes to: Vyew.  

Dennis and I both posted about this free “browser-based conferencing and always-on collaboration platform that provides instant visual communication without the need for client downloads or installations.”  I also had a follow-on post, this time about product names and branding.  Perhaps that’s the reason that the lively comment-conversation these posts triggered focused more on Marketing on my blog, and product features chez Dennis.

Commenters on Dennis’s blog quickly noted that Vyew does not allow full desktop sharing, so while it’s a handy collaboration tool, it cannot be used for software demos. Oops, it was a bit  premature of me calling Vyew a “Free Webex-killer” – well, it’s not quite that … just yet.  But not for long! 

While I was exchanging emails with a very responsive Fred on the Marketing team, Tim, a member of Vyew’s development team came to Dennis’s blog and announced: As a direct result of various conversations with some of you and on other blogs, I met with our team and we decided to push out a LIVE DESKTOP SHARING feature this week. This may not be as snappy as webex, we’ll be looking at about 3 seconds between each screen refresh. But keep in mind this is a quick fix until our real release in 2 months.”   Wow!  Talk about responsiveness!

I don’t know how well the new feature will work, but these guys are definitely market-driven, if anyone, they definitely know how to “turn customers into evangelists“. Customer goodwill can go a long way – some companies are good in earning it, others manage to lose it fast…  it’s good to be in the first camp.

Update (5/2)Vyew just got Naked: “Talk about listening to your customers. This has to set a new record

for responsiveness for user-requested refinements. My congratulations

to vyew. My advice for next steps: start your own blog, vyew, so that

you can have more direct exchanges with customers.” – says Shel Israel.

Update (5/2):  Dennis sums up the story under A Naked Conversation with a vyew.  His conclusions in the second half of the blog are really interesting, go way beyond the Vyew story.  (Btw., I don’t get this naked thing… just got back from swimming and everyone was in swimwear  )

Update (5/2):  Vyew got TechCrunched – well, almost, on the French edition.  Here’s the Google-translated English version of the originally French article.

Update (5/4):  The Vyew team really listens: following Shel’s advice, they’ve just started their own blog.  Congrat’s .

Update (5/7):  The story reverberates:  Shel Israel talked about Vyew at MeshForum 2006 – not the product features, but their  customer responsiveness.  (souce: Christopher  Carfi and Howard  Greenstein).  Being customer-focused has already paid off for Vyew: they’ve become a “showcase”, enjoying increased brand-awareness.

Update (5/13)Guy Kawasaki just profiled Vyew.

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Are All Good Product Names Really Taken?

Previously I wrote about How a Good Name Turns out to be Crap – Literally – well, whatever the meaning, it did not hurt JobbyGuy Kawasaki was lamenting on the difficulty of finding a good name/domain (Oops, are you sure you want all that comment spam left there, Guy?)

Now Robert Scoble comes up with a very simple rule: only pick names that do not come up on Google, Yahoo or MSN Windows Live search at all.  It makes sense to me, but of course it’s easier said then done.  Case in point is Vyew, which I just wrote about yesterday.   Dharmesh  (whom I just got to know very recently but am already hooked on his blog) says in his comment:  “Though I will certainly agree that the name is cute, I think it a bad choice as spelling is too strange for a common word. Those that hear it spoken are highly unlikely to know how to spell it.”

What do you think?  Can intentionally misspelled common words that in  pronunciation describe the product, but are only available as domains and are only unique on search because of the “typo” actually become Brands?


Create polls and vote for free. dPolls.com

The poll may not properly display in feeds, please click back to my site to vote…. thanks.

Update (5/1):  I’ve just realized there is a pretty good existing precedent: Wyse, the thin-client company.

Update (5/2):  In another naming related news Jeff Nolan reports that SAP & Microsoft renamed their Mendocino project to Duet.  I can see Mendocino being a project name, but Duet  is more telling for the product – certainly better than Duel.    Obviously Duet by itself fails the Scoble-test, but “Duet SAP” or “Duet Microsoft” works pretty well.

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The Best Part of Waking Up is Sewage in Your Cup (?)

FolgersApparently that’s what Folgers think.  In an ill-fated New York City commercial they placed photos of coffee-tops  on steaming manhole covers.   Yuccckkk….

(hat tip: BL Ochman

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Blogging Essential for your Career

(Updated)
Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.” – says the Boston Globe (via BL Ochman).  

I’ve been saying for a while that “Now It’s Easier than Ever to Build the “Brand Called You“” via blogging.  In fact a long-standing blog will likely reveal more about who you really are, what you are an expert in, your communication skills, your priorities …etc, than a target-oriented, custom-tailored, and, let’s face it, often “cosmetically enhanced” resume.

I even put the theory to test, buy announcing my availability on my blog, disguised as a product launch.  

It’s nice to see mainstream media agree.

Update (4/18):  Don Dodge points out the potential downside:  “Blogging, in my opinion, can be great for your career…or ruin you. It depends on how mature, articulate, and insightful you are. Teenagers who are “blogging” on MySpace today may later regret it when their potential employer does a web search for their name. Many adults would also be wise to think twice before they write.”  

True.  Blogging software is just a tool – how you use it is up to you.

Update (8/22):  Rod Boothby adds a practical Dos and Don’ts guide to the discussion.

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Blogging is a Body Business :-)

OK, let’s just all come clean.  Blogging is a hoax. It’s just a cover to hide our primary business: selling our bodies.   First Robert and Shel got got naked…  

Then came Chris Pirillo, renting out his chest for 20 bucks…  I have not seen his complete price list for other body parts, but check out his pix at Rentmychest.com.

You don’t have to get naked though to sell your body: Stowe Boyd is putting himself up for auction on eBay and he promises to wear only startup-branded T-shirts for the rest of the year.  Sorry, no pix yet, his “launching the new venture” May 1st. 

Now, I appreciate all the entrepreneurial effort from all these guys, but blogging is not a “male thing”… so perhaps we’ll see more variety when it comes to… let’s say, startup-logo’ed swimwear? 

If that happens, I promise I’ll put myself up for wearing logo’ed …socks.

Update (6/16):  I told you

Update (7/2):  Here’s another Classic, via Robert Scoble

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Using AdWords to “Badmouth” the Competition

Espen talks about how Google’s AdWords is used against 24SevenOffice. Here’s one of the ads displayed for the keyword “24SevenOffice” :

24SevenOffice – Great system for doctors, quick service, low costs!

The only problem is, 24SevenOffice does not do any of it. It’s a CRM+ERP+Communication+ .. + SaaS provider.

Whoever put up the ad, will likely pay very little, as few who specifically search for the company will click through. They manage, however, to clobber their competitor’s image, confuse and drive away potential customers, or disappoint the few who actually might be looking for a doctors’s solution, click through and feel “bait and switched”.

(somewhat) related post:


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Why Preaching the “Art of …” is Easier than Doing It

(Updated)
I enjoy reading Guy Kawasaki’s blog, the “Art of..” series as well as other posts.  I find myself agreeing with him most of the time, including his most recent post, The Art of Driving Your Competition Crazy.  That said, let’s look at some of his examples:

  • Apple coolness factor vs. CIO safe bet
  • Turning enemies into allies:  The Knight and the dragon are “mashingly unsuccessful at doing battle and eventually decide to go into business together. Using the dragon’s firebreathing ability and the knight’s salesmanship, they create the K & D Bar-B-Q.
  • Mindgames, or “size matters”: “During the Korean War, the U. S. Army Office of Strategic Services left a supply of condoms for the Communist Chinese to find. The condoms were specially manufactured in an extra-large size. The label on the boxes, however, said, “Made in the USA Size Medium.”
  • Mindgames, a’la Hannibal: make the enemy believe the hords of cattle are all soldiers… etc…etc.

Update: some more examples from Guy’s post, see our comment exchange below:

  • Small hardware store offering refill service of the gas tanks that new behemoth Home Depot sells
  • The even wiser hardware store owner who displays “Main Entrance” on his portal, right next to Home Depot
  • Pizza company incentivising customers to tear out competitor ads..etc.

These illustrations make it a fascinating piece to read…and that’s exactly my issue with so many management books: the author has the freedom to quote the most interesting stories from the entire world to make their point. 

Business reality is not that fascinating, if you are an Executive or business owner, you live within the confines of your own everyday business, you can’t perform the condom– or cattle-trick.  You have a more limited set of options, no matter how creative you are.  The stories belong in books, or – if yo can afford – motivational, skill-development training sessions, but most of them are hard to map to your business reality.  I guess that’s also the difference between celebrity story tellers and management consultants, who have to recharge and boost real businesses every day.

P.S.  Guy, I still love reading your blog.

 

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Software 2006

I’ll be attending “The must-attend software event of the year”, Software 2006, organized by the Sand Hill Group.

The 2,500 participants meet industry leaders on April 4-5th in Santa Clara, CA.

I hope to blog from there, although it’s more likely that I only get to do it after the event.  I also hope to meet many of my readers.  If you’ll be there and would like to meet, drop me a note.  

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How a Good Name Turns out to be Crap – Literally

(Updated)
TechCrunch gave a pretty positivie review of Jobby:
Unlike other web 2.0 job sites like Indeed and Simply Hired (which aggregate job listings from around the web), Jobby takes information directly from job seekers, and then focuses on helping recruiters filter through job qualifications fast via tagging and tag filtering. The results are quite stunning

A good review by Mike always helps, so all is fine for the beta-service … except … hm… apperently the name has a special meaning in Scottish slang:
A Scots term for the brownish substance excreted from ones anus when the bowels are full or after a spicy cuisine.
Also the term for something that is disapproved of/ rubbish
.” (source: Urban Dicitionary).

Yuck. That’s pretty bad. The Jobb(y)ers are lamenting the right course of action:
So what’s the solution? The way I see it, we have three options.
1. Change our name.
2. Keep our name. Grin and bear it. After all, we showed the site to hundreds of people before anyone actually pointed this out. It’s pretty obscure… Right?
3. Change our logo to a little amorphous brown man in a lively plaid kilt
.”

My vote is on #2, keep the name. Although I’d like to see someone come up with #3.

Update : I guess now it’s fair to say these surfers in Hawaii had a jobby experience

Update (3/31): Here’s a thorough data-driven analysis into how sh*t (I mean “jobby”) happens. More here, and from Guy Kawasaki.

Update (5/24): Jobby no longer… they got acquired by Jobber. Hope the deal was not … “jobby” (in Scottish). Congrat’s to the team.

Update (7/16/07): Read/WriteWeb has a run-down of the 10 worst app names.

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Jobs Dumps Apple Stock? Readers Should Dump The Register.

Ironically the same day the San Francisco Chronicle celebrates Apple’s 30th anniversary and devotes an article to “The man behind the Mac”  Steve Jobs,  The Register’ came out with this headline: “Jobs dumps Apple stock”.  

Of course a juicy story like this hits Memeorandum , and here’s the first reaction from Forever Geek: “The question is why? Is Steve seeing something we’re not? Will the Intel-based Macintoshes be flukes? Is Apple’s future as a company bleak? I mean when the chief executive of a company seemingly on the rise sells a huge chunk of company shares, that doesn’t forebode anything good.”

It takes a real analyst,  Michael Parekh to actually look up the facts rather than just shooting from the hip: “He (Jobs) did not sell any of his stake in the company. In order to meet his tax obligations on the 10M restricted shares, which vested this month, Jobs elected to net-share settle — essentially allowing Apple to withhold and pay to authorities the portion of the 10M shares that would meet his tax payment requirements” 

Read the details on Michael’s blog, but here’s the conclusion:  “Therefore, the net-share settlement will have the effect of a share repurchase by the company — essentially Apple reinvesting in itself, which will reduce the number of outstanding Apple shares on the market.”

So Jobs was paying his taxes in a manner that’s actually benefitial to Apple.  Now, let’s place all this in the context of the ongoing “Responsible Media vs. Rogue Bloggers” debate: Ironically, it’s the professional media (can The Register be called that?)  that did not bother to do any fact-checking (after all that may have ruined a juicy story), and it took a blogger to come out with the truth.

Some readers may also remember the Register vs. Scoble spat last year, when Andrew Orlowski ended up fabricating an email that Scoble never wrote and presented it as real.  Apparently, this is a trick of sensationalist media: report first, true or not, never bother to follow up and publish the correction.

Isn’t it time we all dump not Apple, but the Register?

 

Update (3/26):  Since I’ve shown an early Steve Jobs photo, here’s another early pic.. back then BillG was also a “popular hero”.  It’s worth clicking on to get to the large image: the computer in the top right is … a Mac! (hat tip: Nick Starr)

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