Now You Can Get Your Google Apps Data Backed Up for Free. Startup Econ 101: When Giving it Away is a Good Deal.
Personal Productivity, Startups March 15th, 2011
Ouch that’s a longish title. OK, I admit, I am tired, could not decide between two messages and ended up combining them. Well, let’s see the messages.
The Art of Pricing

The other day I got into a tweet convo with a Startup Entrepreneur whose product I found interesting, at least at first glance. But he has a problem: the entry point for one user is $20/month – and then the price scales up. I tried to convince him to drop the entr
y price point to either free, or $1-$2 – something that allows impulse buy. He defended his pricing on a value basis. In principle he is right – but there’s the small problem that nobody knows about his product. In this case “giving away” value would become his marketing, would allow for growth, and he could scale his pricing as aggressively as he wanted. He badly needs enthusiastic users that become his marketing army.
My friend and fellow Enterprise Irregular Charlie Wood (that was my bias disclosure…) understands this…
Tags: Apps, backup, CloudAve, data security, entrepreneurship, freemium, Google, google apps, google docs, pricing
Google Replaces Beta Tag With Price Tag on Apps
Collaboration, Personal Productivity, SaaS July 7th, 2009
Just a short note:
- After 5 years Google Apps are no longer considered Beta.
- They may not be free for long? The free version is still available, but takes some digging to find – I wonder if it’s intentional…
Guess who will welcome GooGreed with a big smile? Zoho.
Update: TechCrunch has the clarification from Google:
In experimenting with a number of different landing page layouts, the link to Standard Edition was inadvertently dropped from one of the variations. We are in the process of restoring it and you should see it soon. We have no intention of eliminating Google Apps Standard Edition, and are sorry for the confusion.
Related posts:
- Paving the road to Apps adoption in large enterprises
- Gmail leaves beta, launches “Back to Beta” Labs feature
- Google finally rips the beta label off Gmail and other Google Apps
- Google Apps Premier Demo Accounts
Tags: beta, beta software, freemium, gmail, Google, google apps, googreed, office, Personal Productivity, SaaS, zoho
Zoho is mostly known for their Web-based productivity and business software, but sometimes they venture into … hmm…
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Zoli Erdos