Under the Radar is the Silicon Valley’s most established startup debut platform: a conference series organized by Dealmaker Media, covering business applications, social media, entertainment, mobility..etc. The next conference, focusing on The Business of Web Apps: Where the Web Goes to Work is only two days away and Dealmaker Media allowed me to announce a few discounted tickets. Enjoy the $100 blogger discount by registering at this link only.

32 startups will present in a rapid-fire format (correction: American Idol format) they are grouped in categories of 4 each, in two parallel tracks (yes, you do have to pick one, but can switch back and forth), and each presenter has about 15 minutes. They get grilled by the judges and audience, and at the end of the conference the winners of each category are announced.

The categories and the selected startups are:

Last year I was on the Selection Committee to the Under the Radar Office 2.0 event, and as such reviewed over a hundred companies / products. Obviously not all could make it, so I am especially pleased to see some of them on this year’s list. Of course the real measure of success is that several presenters have since received funding, gained significant brand recognition and customers. Some are back this year as Graduate Circle sponsors:

3Tera | Blogtronix | Clarizen | Longjump | Nirvanix | Q-layer | Smartsheet.com | Transera

Other than the presentations, these events are also an excellent networking opportunity amongst the 400 or so attendees, so let’s look at the attendance statistics by provided by Dealmaker Media:

Concluding the Conference, Robert Scoble will be hosting a fireside chat with Amazon’s VP & CTO, Werner Vogels to discuss the future of apps in the cloud…where its heading, who will dominate and what you should be doing now to get ahead.

The event ends with a cocktail reception, and - here’s the bonus - participants are also invited to the Opening Reception the night before at Palo Alto’s Zibibbo.

So what are you waiting for? Grab a discounted ticked while they last.

Last, but not least, this year’s Selection Committee:

Pete Cashmore | Mashable
Robert Scoble | Scobleizer
Richard MacManus | ReadWriteWeb
Ismael Ghalimi | IT|Redux
Marshall Kirkpatrick | New Media Consultant
Josh Jaffe | Tech Confidential
Jon Burke | alarm:clock
Jeremy Toeman | Stage Two Consulting
Rafe Needleman | Webware
Leon Ho | Lifehack.org
Bryce T. Roberts | O’Reilly AlphaTech Ventures
Stowe Boyd | /Message
Brian Solis | bub.blicio.us
Rod Boothby | Innovation Creators
Eze Vidra | VC Cafe & Ask.com

Tags: DealMakerMedia, entrepreneurship, IBDNetwork, marketing, networking, startup pitch, Startups, Under the Radar, UtR, vc Funding, venture Capital, zoho sheet

Just a week left till the Under the Radar: Why Office 2.0 Matters conference, and DealmakerMedia agreed to offer a discount to my readers. Registering through this URL offers $70 off the non-member advance registration, or $170 off the walk-in price.

Here’s a list of the 32 presenting startups:

Approver | Blogtronix | Brainkeeper | Cogenz | ConceptShare | ConnectBeam | Diigo | EditGrid | Firestoker | InvisibleCRM | Koral | Longjump | Mashery | My Payment Network | Proto Software | Scrybe | Sitekreator | Slideaware | Smartsheet | Spresent | Stikkit | System One | Terapad | Teqlo | TimeSearch Inc. (Calgoo) | Tungle | Vyew | WorkLight | Wrike | Wufoo | Xcellery

… as well as the Graduate Circle Sponsors:

Atlassian | Colligo | DabbleDB | EchoSign | Etelos | FreshBooks | Jive Software | Joyent | iUpload | Oddcast | ThinkFree | Zoho

The 32 startups will be presenting in 8 sessions, which will all start out with a panel discussion of the sector, and then, 4 companies will demo their products to a panel of industry experts who are active in this space, along with an audience of early-adopter technology insiders.

Both audience and experts will get a chance to beta test and offer feedback based on favorite features, areas for improvement, the ideal industry “partner” match-ups, and how best to reach out and build up their audience. The conference will also offer ample time for presenters and attendees to network and share ideas and information.

Hope to see you there!

Tags: DealMakerMedia, entrepreneurship, IBDNetwork, marketing, networking, startup pitch, Startups, Under the Radar, UtR, vc Funding, venture Capital