Apparently that’s what Folgers think. In an ill-fated New York City commercial they placed photos of coffee-tops on steaming manhole covers. Yuccckkk….
(hat tip: BL Ochman)
Tags: Folgers, coffee, ads, commercials, marketing, New York
Connecting the dots ...
Apparently that’s what Folgers think. In an ill-fated New York City commercial they placed photos of coffee-tops on steaming manhole covers. Yuccckkk….
(hat tip: BL Ochman)
Tags: Folgers, coffee, ads, commercials, marketing, New York
(Updated)
Dharmesh Shah, Angel investor and repeat Entrepreneur himself talks about why startups looking for funding should not pursue an NDA (other than the fact that investors won’t sign it anyway). His three key points:
I’d like to add a fourth point, which becomes a reality-check whether you should seek funding at all:
I mostly work with software startups, and I think it’s safe enough to claim that in this field concepts do not get funded. You need a prototype – partial functionality, alpha, demo (not slides!) ..etc, and some form of market / customer validation. Anything less is just fluff.
That’s software; obviously if you are about to revolutionize chip technology, that’s more asset intensive and you will not be able to develop a product pre-investment. You may get funded on the concept, but in that case the other key component is the credentials of the genius PhD-team you have assembled.
Either way, it’s the “substance” beyond a 30-min presentation that gets funded. If you have it, no need to worry about revealing the basics – if you don’t, save your time ….
Update (6/13): Rick Segal on the funny (stupid?) practice of trying to “slip in” an NDA.
Tags: startups, entrepreneurship, VC Funding, Venture Capital, Angel Funding, NDA, Non-Disclosure, Confidentiality, IP, Intellectual Property, Market Validation
The next SVASE VC Breakfast Club session is on Thursday, April 20th in San Jose. It’s an informal round-table where up to 10 entrepreneurs get to deliver a pitch, then answer questions and get critiqued by a VC Partner. We’ve had VC’s from Draper Fisher, Hummer Winblad, Kleiner Perkins, Mayfield, Mohr Davidow, Emergence Capital …etc.
Thursday’s featured VC is Jim Marshall, Managing Director, Selby Venture Partners. The Zvents post has all the info and a map, but please remember to click through to register either from zvents or directly here.
These sessions are an incredible opportunity for Entrepreneurs, most of whom would probably have a hard time getting through the door to a VC Partners. Since I’ve been through quite a few of these sessions, both as Entrepreneur and Moderator, let me share a few thoughts:
Tags: Venture Capital, VC Breakfast, Funding, VC Funding, Startups, Entrepreneurship, SVASE
(Updated)
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.” – says the Boston Globe (via BL Ochman).
I’ve been saying for a while that “Now It’s Easier than Ever to Build the “Brand Called You“” via blogging. In fact a long-standing blog will likely reveal more about who you really are, what you are an expert in, your communication skills, your priorities …etc, than a target-oriented, custom-tailored, and, let’s face it, often “cosmetically enhanced” resume.
I even put the theory to test, buy announcing my availability on my blog, disguised as a product launch.
It’s nice to see mainstream media agree.
Update (4/18): Don Dodge points out the potential downside: “Blogging, in my opinion, can be great for your career…or ruin you. It depends on how mature, articulate, and insightful you are. Teenagers who are “blogging” on MySpace today may later regret it when their potential employer does a web search for their name. Many adults would also be wise to think twice before they write.”
True. Blogging software is just a tool – how you use it is up to you.
Update (8/22): Rod Boothby adds a practical Dos and Don’ts guide to the discussion.
Related posts:
Tags: Blogging, blogs, brands, branding, personal brand, brand you, brand called you, tom peters, tompeters, resume, career, career management, career development
OK, let’s just all come clean. Blogging is a hoax. It’s just a cover to hide our primary business: selling our bodies. First Robert and Shel got got naked…
Then came Chris Pirillo, renting out his chest for 20 bucks… I have not seen his complete price list for other body parts, but check out his pix at Rentmychest.com.
You don’t have to get naked though to sell your body: Stowe Boyd is putting himself up for auction on eBay and he promises to wear only startup-branded T-shirts for the rest of the year. Sorry, no pix yet, his “launching the new venture” May 1st.
Now, I appreciate all the entrepreneurial effort from all these guys, but blogging is not a “male thing”… so perhaps we’ll see more variety when it comes to… let’s say, startup-logo’ed swimwear?
If that happens, I promise I’ll put myself up for wearing logo’ed …socks.
Update (6/16): I told you …
Update (7/2): Here’s another Classic, via Robert Scoble
Tags: blogs, blogging, advertising, marketing, logos, banners, t-shirt, body business, swimwear, Scoble, Stowe Boyd, startups, humor
(Updated)
“It takes 70% to 100% more capital to fund a SaaS company to break-even than a traditional perpetual license company. It also takes 2 to 3 times longer to get there.” said Michael Skok of North Bridge Venture Partners at a Mass Technology Leadership Council session yesterday. Don Dodge reports in a detailed post, which is well worth reading in full.
Obviously this comparison is about Enterprise Software, Consumer applications are faster to develop, startups often don’t even take VC investment and get to market or get acquired after limited Angel investment – if any at all.
The above points are fact-based, learned from NBVP’s investment in 8 SaaS companies. Yet I feel comparing enterprise software startups with the SaaS (Software as a Service) model vs. the traditional perpetual license model is an academic exercise, since it does not represent a real choice. I’m meeting VC Partners weekly at various SVASE and other events, and I’m hearing a consensus: no software VC in the Valley invest in the traditional enterprise license model.
There are estimates that about 10% of all software sold is SaaS today, but investors have look out years ahead, and the writing is clearly on the wall: only SaaS gets funded today.
Related posts:
Update (5/23): Hello “On Demand” hype machine by SiliconBeat’s Matt Marshall list some of the lates On-demand investments, at ever-increasing valuations.
Tags: SaaS, On-Demand, Enterprise Software, Venture Funding, VC funding, VC Investment, startup, startups, SVASE
(Updated)
Signal vs. Noise is all noise today, as the good 37Signal folks decided to make fun of their customers, posting their email inquiries they disliked. “Useless, absurd, appalled, infuriating” are words from actual customer emails but apparently this is what 37Signals think of those inquiries – or the customers themselves?
They may be onto something… after all, as long as you have great products, who needs customers? This must be the new way, I’m just too “old school” to understand. Time for me to read Getting Real – perhaps that will help me catch up with this great new world. (how funny that their PR agency just asked me to review it…)
Thanks Espen for finding this “gem”.
Update (4/12): I guess the best defense is offense, just check out Matt’s response to a reader comment: “And while you call it whining, others might call it offering the other side of things in order to give some perspective. Perhaps you need to stop looking for occasions to be offended?”
Hint to Matt: you may want to read this post by Robert.
This will not hurt either: The Art of Customer Service, Part II
Update (4/12): I don’t even know what’s worse, the original post or the rather defiant attitude they show defending their stance against 140+ comments (on a blog where the average is 8–10 comments per post). I certainly hope Jason and Matt will have a good night’s sleep, wake up fresh, and make amends. Like Scoble did (see above).
Update (4/13): So much for hoping for some humility. They woke up, but they did not wake up. This response to comments from Jason shows he simply does not get it: “I don’t believe quoting someone directly is mocking them. And I never called these comments stupid.”
Related posts:
Tags: 37signals, getting real, signal vs noise, customer appreciation, customer focus, marketing, customer disservice, scobleizer, scoble
Friends Don’t Let Friends Lose Data says Chris, and I agree, so I followed his recommendation and signed up for the Mozy online backup service – now I can sleep at night. Previously I used FolderShare to sync data between my multiple PC’s, but now I am left with one laptop, so the free 2G storage and automated backup is now a real(data) life-saver.
However, I noticed it makes full backup every day, instead of doing it incrementally, as it’s supposed to, after the initial backup. Other users don’t seem to have this problem, which makes me look for the culprit elsewhere. I could not imagine (digital) life without Desktop Search anymore, and I tend to believe Copernic is by far better than any of the GoogleYahooMicrosoft products.
I wonder if Copernic Desktop Search causes files look “changed” during the reindex process – that would explain while they get backed up again. I am an early beta tester of their 2.0 release, so end up reindexing quite often.
This post is also an experiment in effectively using the “edge” – sure, I could go to Mozy’s site, register, describe the problem there, then go to Copernic and do the same, and probably play messenger-boy for a few rounds between the two companies – let’s see if they pick this up and find a resolution.
In the meantime I am patiently impatiently waiting for Box.net to add their long-awaited synchronization feature.
Tags: backup, data backup, online backup, data sync, data synhcronization, desktop search, copernic, copernic desktop search, cds, box.net, mozy
Espen talks about how Google’s AdWords is used against 24SevenOffice. Here’s one of the ads displayed for the keyword “24SevenOffice” :
24SevenOffice – Great system for doctors, quick service, low costs!
The only problem is, 24SevenOffice does not do any of it. It’s a CRM+ERP+Communication+ .. + SaaS provider.
Whoever put up the ad, will likely pay very little, as few who specifically search for the company will click through. They manage, however, to clobber their competitor’s image, confuse and drive away potential customers, or disappoint the few who actually might be looking for a doctors’s solution, click through and feel “bait and switched”.
(somewhat) related post:
Actually I didn’t. But Ken Norton did, and he provides a fascinating account of the “due diligence” trip to Enron’s facilities.
In his own words: “I was a 28 year-old kid from Buffalo, New York. I’d never been on a private jet. I couldn’t contain my excitement.” As CTO of NBCi he met Jeff Skilling and other Exec’s who put up a dazzling dog-and-pony show to impress their visitors with just how powerful their broadband brokerage business was.
There was only one problem with the business: it didn’t exist. Yet it was fluffy enough to double Enron’s market valuation in six weeks.
A fascinating piece to read the day after Jeff Skilling’s Day at Court. (Ken, you owe me half an hour of my life spent on unplanned reading )
Also read:
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