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Wikis are the Instant Intranet

(Updated)

Since I received a few questions after my post: 43 Wiki Prank and the Whiteboard Test, I though I should add a bit of clarification. The underlying thought in that article was to pick the right tool for the right situation, and the whiteboard-test is just one trick to differentiate when Wiki’s are helpful vs. Forum, Blog ..etc software. It’s by far not the only situation when a wiki is invaluable.

Another example is setting up a living, breathing Intranet, one that people can actually use. Anybody who works in large corporations probably thinks of the IntraNet as a one-way communication channel for Management to talk (down) to employees. Getting your own content in? Forget it! Even when I was VP in a mid-sized organization and did not have wait for approval, I still had to talk to the IT Director, wait for him to fit it in his team’s schedule, then tell him what was wrong when my content finally showed up.

It does not have to be this way! Companies “own” (well, at least part of the day) the intellectual capacity of their employees, so why not put it to work? Even in the large corporate environment a wiki can be a lively collaborative addition to the Intranet (see the wiki effect by Ross), but for smaller, nimble, less hierarchical business a wiki is The Intranet.

At a much smaller organization I wanted to introduce a wiki for collaboration, for all the reasons explained in the video below. The company was a bit more old-fashioned, not exactly the early-adopter type. I expected some resistance against something with a geeky-funny name like wiki… so I simply announced we’ll be creating an editable Intranet. People started to use it from day 1, and few cared that the thingie behind is called a wiki.

David Terrar describes a somewhat similar story here.

Finally, the excellent video by JotSpot Founder Joe Kraus.

Other related posts:

Update (4/9): A really good guide to wikis by David Terrar.

Update (10/22): Here’s a case study of Confluence, the leading enterprise wiki being used as the ExtraNet.

Update (4/9/07): Read/WriteWeb on The Age of Instant Intranets.

Update (9/20/08)A Funny Thing Happened on the Way to the Intranet

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M-listers and Down-linkers

(Updated)

Interesting discussion going on about M-listers – the middle crowd, somewhat known bloggers but not quite A-listers – crosslinking to each other, eventually elevating some to A-list level.  “In time the M-lister who is most prolific on this subject, but not necessarily the best writer or scobler, acquires even more links. Eventually this blogger becomes the authority on the subject, and even A-listers take note and deliver links. The resulting accumulation of links are enough to reach A-list status. Thus we have a slow bubbling up from the middle, rather than the overnight success story so often told by analysts.”

Let’s take it a step further: it “pays”  (the currency being links) to “link down” as opposed to sucking up.  Why?  When you link to an A-lister, and let’s be nice, it’s real reference, not just sucking up, your trackback may show up but you will likely not be specifically mentioned / linked, since you are one of the crowd. (Notable, original content  may be the exception: I had my content “lifted” without credit on top blogs, but I also got actively Scobleized for “discovering” a company first. Steve Rubel also tends to credit such posts.)  But back to  our subject,  a trackback on an A-list blog will likely result in a temporary spike in traffic for 1–2 days. That’s not too bad, but does not last.  Of course out of a few hundred extra visitors you may pick up a few subscribers, or a few links, so linking to the A-blog may indirectly increase your rank. 

What happens when you link down?  Let’s say you have 100 links and you link to someone with only 15?   For that blogger YOU are Scoble… chances are while you will not see increased traffic, the other person will actively link back to you.  So with a balanced strategy of “up and down” linking you build both traffic and links.  And remember, Daddy Technorati counts the number of different blogs, not the number of links.  1000 links from 100 blogs isn’t any better than 120 links from 100 blogs.

Tactics apart, the primary reason for linking should be to place your story in context, which may very well come from either direction.

And now I share my secret: I will always remain a Z-lister. Just look at my name.

Related posts:

 Disclaimer: in the course of writing this post I have committed the acts of sucking up, peer-linking, M-linking, Z-linking, Linking down.  My tag-list looks like major sucking up.  

Update (3/1)The Z list helps with email overload  This  is an example of:  a different kind of Z-list; me sucking up; Scoble giving credit and link-love where it’s due.

Update (3/4):  Wow, my thoughts in writing… and I did not have to type it: Bloglogic and the Litmus Test for Link Love

Update (3/18): Here’s the post Guy refererred to in his comment below: The Art of Sucking Down.  – in the real world, not the blogospher. Unlike for the “sucking up” article,  I don’t think you’ll take any flak for this one, Guy, the world would be a more pleasant place it we all acted like your post suggests.

Robert Scoble agrees – I can attest, he is one of those often giving credit “down”, so he probably acts similarly in real life.  He has scolded Guy for his previous suck-up article, rightfully so, I migth add:-)

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Putin: Russia Still Regrets 1956 Crackdown in Hungary

Half a century later Russian President Putin, on his visit to Budapest acknowledged Moscow’s moral responsibility for the brutal Soviet suppression of the Hungarian uprising.

The Kremlin sent Soviet tanks into Hungary on Nov. 4. 1956, to crush a revolt after Hungarian Prime Minister and Communist reformer Imre Nagy formed a coalition government, proclaimed neutrality, ended censorship, and withdrew from the Warsaw Pact.

Today’s Hungary has integrated itself into Western alliances and trade blocs, joining the European Union two years ago and NATO in 1999. The country also sent troops to Iraq as part of the U.S.-led coalition there. (full article here)

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43 Wiki Prank and the Whiteboard Test

Weblogswork is making fun of Ross Mayfield using a wiki for everything. Ok, so it’s really Alex Muse’s idea, check out his story. They set up and CrunchNotes announced the 43 Best Blogs page, which is open for anyone to edit. Of course Ross typically ends up selling / using / donating Socialtext wikis for the right purpose, while this 43thingie is just a mess. I could have my 5 minutes of fame by inserting myself in the #1 position. Not that being a mess is bad … I suppose it’s just a cool prank to get some buzz and attention – otherwise a digg-like voting system would make more sense.

Let’s use this opportunity though to make a point: wikis are a wonderful productivity tool, they help cut down on the flood of email we’re all buried under, reduce “occupational spam” (those unnecessary CC’s, even worse, BCC’s) ..etc…etc…etc. But most importantly, a wiki is for collaboration. Not everything we do is a collaborative effort, and as such, a wiki is not always the best tool to use. Key in picking the right tool is the intention, the desired outcome of the communication.

For ad-hoc, one-to-one, or one-to-some type communication email is still the winner. Blogs are the best for one-to-many regular communication and dialogue. When the value is in the individual contributions, preserving their original content and sequence, traditional forum software is probably the best. Movie-, book-, product reviews are typical examples, for example I would question that Amazon’s ProductWiki is such a good idea. (well, it is, if you enjoy wiki-wars).

The simple “whiteboard-test” helps determine when wikis are really helpful: if ideally you’d like to have all participants of your conversations together in a room, where anyone can walk up to the whiteboard, wipe off content, correct, overwrite what others done until the group collectively reaches the desired outcome, then you should use a wiki. In other words it’s not the debate, the process, the individual arguments that matter, but the synthesis of the collective wisdom. (actually, you get all the other stuff from the change logs). It’s clearly easier to use wikis in a self-controlled environment, like project teams, companies … essentially any team driving towards a common purpose, but Wikipedia is proof that collaboration can be achieved with Pigeonthe open community at large, too.

For everything else, there is always good old pigeon-mail.

Related posts:


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More Than Disturbing

The video below was not shot in some hidden terrorist training camp in Afghanistan, but in the state of Oklahoma, USA.  All the weapons shown are available for purchase from the sponsoring vendor.

Should the embedded video not work, here’s the link.

How can any insane parent bring that little girl here?    Well, perhaps after killing a few dummies and blowing up some cars they continue their nice family afternoon on a concert by these other sweet girls:

Prussian_Blue They are Prussian Blue, and the sweeties’ lyrics are like this:

“Let the cities burn, let the streets run red, if you ain’t white you’ll be dead.”

Soon will come a great war, A bloody, but holy day. And after that purging, Our people will be free… And the forests will echo our grace, For the brand new dawn of our Race.”

Aryan man awake, How much more will you take, Turn that fear to hate, Aryan man awake.”

What a “nice” family day…

Related posts:

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Bush Now Admits Osama Helped Him Beat Kerry

President Bush now says his 2004 victory over Sen. John Kerry, who is mulling a comeback in 2008, was inadvertently aided by al Qaeda terrorist leader Osama bin Laden’s videotaped diatribe against Bush the Friday before the 2004 election.

See Drudge Report for full article.

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Autistic Kid Becomes Basketball Star

(Updated)

Jason is a special education student in Greece, New York, enthusiastic supporter of his high school basketball team for years. After years of watching the game he finally was allowed to suit up, and even play in the final four minutes.  What a surprise!  He scored 20 points, and is now all over the Internet, CBS, MSNBC, ESPN … you name it.  This is one video worth watching.  (Thanks, Ben!)

Update (2/28).  The embedded player I originally had here no longer works, youtube removed the video  on CBS’s demand. Here’s the link to the original CBS Evening News video.

Update: (2/27):   Another video here,  and a post to put things in prospective:  “Probably 90% of the those who view this video do not fully understand what this truly means for this boy and his family. For children with issues as big as autism, every day, every hour, every minute is a challenge … we celebrate a “good” day, one without a meltdown, bizarre behavior in the grocery store, defiance, mania, rage.”  please read the post.

Update (5/5/07):  The video is back on Youtube again.

­ 

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Microsoft and Oracle in Fight Again…

…over Religion.

Back in 1994 a fake “news release” made the rounds on the Internet about Microsoft acquiring the Catholic Church.  Apparently quite a few people took it seriously, as Mr Softie got flooded with phone calls, so eventually Microsoft had to release a denial (see bottom of above link).  I kinda wonder if the naive folks were the descendants of those who took Orson Welles’ War of the Worlds a bit too literally half a century before…

Well, the good old joke is reborn, but Microsoft is so passe, the acquirer this time is Oracle. (hat tip: Jeff Nolan) Hey, it certainly fits Oracle’s philosophy:
“Ellison described ORACLE’s long-term strategy to develop a scalable religious architecture that will support all religions through
emulation. A single core religion will be offered with a choice of interfaces according to the religion desired — “One religion, a couple of different implementations,” said Ellison.”

I’m a bit disappointed though.. the new joke is a verbatim copy of the old one, with the names updated.  I think “Oracle” should have considered today’s political realities and acquire ALL major religions.     I’m known for coming up with new name-combo’s (see Sakia, Nonyo, Nokirola, Spomment, Boomble) and would have a few ideas for the new World Religion, but out of respect for the “legacy” religions I’ll refrain from that exercise

I wonder when we’ll hear details of the  2.0 version, in which Google Acquires the World.

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SVASE VC Breakfast Club with Claremont Creek Ventures

I’ll be moderating another SVASE  VC Breakfast Club session on Thursday, March 2nd  in Oakland, at Deloitte & Touche’s offices.  It’s an informal round-table where up to 10 entrepreneurs get to deliver a pitch, then answer questions and get critiqued by a VC Partner. We’ve had VC’s from Draper Fisher, Hummer Winblad, Kleiner Perkins, Mayfield, Mohr Davidow, Emergence Capital …etc.

Thursday’s featured VC is John Steuart, Managing Director, Claremont Creek Ventures. Event Information and registration is here.  

These sessions are an incredible opportunity for Entrepreneurs, most of whom would probably have a hard time getting through the door to a VC Partners.   Since I’ve been through quite a few of these sessions, both as Entrepreneur and Moderator, let me share a few thoughts:

  • It’s a pressure-free environment, with no Powerpoint presentations, Business Plans…etc,  just casual conversation, but it does not mean you should come unprepared!
  • Bring an Executive Summary, some VC’s like it, others don’t.
  • Follow a structure, don’t just talk freely about what you would like to do, or even worse, spend all your time describing the problem, without addressing what your solution is.
  • Don’t forget “small things” like the Team, Product, Market..etc.
  • It would not hurt to mention how much you are looking for, and how you would use the funds…
  • Write down and practice your pitch, be ready to deliver a compelling story in 5 minutes.  You will have more time, but believe me, whatever your practice time was, when you are on the spot, you will likely take twice as long to deliver your story.
  • Last, but not least, please be on time!  I am not kidding… some of you know why I have to even bring this up.

See you on Thursday … and now I get to show off my cool  Zvents button: Zbutton

Update:  We just got Crunch-ed. Thanks, Mike!

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Analyzing the Blog-Visitor Log

One can learn a lot from analyzing the visitors’ log.  I typically look for referrer sites, keywords, and my own most popular pages.  Today I’m baffled: the most frequent referrer site is my own TypeKey page.   Why? How do readers even get there?  I can’t figure it out, if anyone has an idea, please comment below.
Thanks.  

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