Social Networking Archives - Page 4 of 18

Email is Still Not Dead

Posted on November 15, 2007 ·

Yet-another-email-is-dead-article, this time on Slate. It’s the same old argument: teenagers using IM, or increasingly SMS, and most recently Facebook instead of email which they find cumbersome, slow and unreliable – hence email usage will decline.

I beg to disagree. Sure, I also get frustrated by the occasional rapid-fire exchange of one-line emails when by the 15th round we both realize the conversation should have started on IM. Most of teenagers’ interaction is social, immediate, and SMS works perfectly well in those situations. However, we all enter business, get a job..etc sooner or later, like it or not… Our communication style changes along with that – often requiring a build-up of logical structure, sequence, or simply a written record of facts, and email is vital for this type of communication.

Email in business is being “attacked” from another direction though: for project teams, planning activity, collaboratively designing a document, staging an event… etc email is a real wasteful medium. Or should I say, it’s the perfect place for information to get buried. This type of communication is most effective using a wiki. No, email is not dead, and it won’t be any time soon. But we all have to learn to use the right tool in the right situation. As usual, Rod Boothby says it better in a single chart:

(The above post is an almost verbatim reprint of an older one from July 2006. I rarely re-post old stuff, but in this case I felt it was still a valid point. And it still will be, next year when someone declares email dead again. )

Technorati : IM, SMS, collaboration, email, facebook, wiki, wikis

Filed Under: Business, Collaboration, Personal Productivity, Social Networking · Tagged: Collaboration, email, facebook, IM, SMS, wiki, wikis

SVASE Event: How To Build A Lean, Mean, Global Operation From The Get Go

Posted on October 28, 2007 ·

(reposted from SVASE)

The traditional model for startups of gaining traction in your home market and then expanding internationally is under extreme pressure. Some VCs say they only look at deals that come to them with well defined global strategies, and it’s no longer unusual for a startup to develop its technology in Israel, Finland or the UK, secure its funding in the U.S. and have its founders to be first generation immigrants from China, Europe or India.

Offshore? Onshore? Nearshore? Noshore?

VCs who once bragged about never driving more than half an hour to visit a portfolio company are jetting to Australia for optical engineers, Israel for security whizzes, India and Kazakhstan for brute software coding, South Korea for online gaming and Japan for graphics chips. And many say a global view is required just to keep pace with foreign firms quick to copy an idea.
• When does having a global strategy become a strategic imperative?
• How can cash strapped startups realistically address global markets without blowing up their limited resources?
• Is offshore product development really effective for a startup? Or is it just an endless wait for S/W that never quite works as you’d like?
• Do you really need to create different products for each international market?
• If you’re planning on operating on 4 continents, where does your management team reside?
• How important are international patents? Are they worth the time & cost?
• How do you gain traction in an unknown geography?
• What added value can the right investor bring to the party?

The Panel:
• Andrew Filev, CEO, Wrike
• Girish Gaitonde, Founder & CEO, Xoriant Corporation
• Faraz Hoodbhoy, Founder, EVP & CTO, PixSense, Inc.
• Peter Rip, General Partner, Crosslink Capital
• Sridhar Vembu, Founder and CEO, Zoho
Moderator: Peter Laanen, International Trade Director, Netherlands Business Support Office

WHEN:
Thursday, November 1
6:00 – 7:00 pm: Networking and hors d’oeuvres
7:00 – 8:15 pm: Panel discussion and Q/A
8:15 – 8:30 pm: Additional networking

LOCATION:
Wilson Sonsini Goodrich & Rosati (WSGR Campus), 950 Page Mill Road, Palo Alto, CA 94304

Filed Under: Bay Area, Social Networking, Startups · Tagged: business models, business networking, crosslink, entrepreneurship, global startups, Outsourcing, panel, pixsense, Social Networking, Startups, SVASE, xoriant, zoho

Beating Social Media’s 90:9:1 Rule in the Enterprise

Posted on October 23, 2007 ·

The 80/20 rule is out (so last century), 90:9:1 is in: the rule of participation in public communities, social networks, wikis:

90% of users are lurkers (i.e., read or observe, but don’t contribute).
9% of users contribute from time to time, but other priorities dominate their time.
1% of users participate a lot and account for most contributions: it can seem as if they don’t have lives because they often post just minutes after whatever event they’re commenting on occurs.

90:9:1 is a pretty good fit for most public wikis, starting with Wikipedia. Ben Gardner observed very different numbers: 50:25:x (he does not specify “x”). The interesting number here is 25, or it’s relationship to 50, meaning:

When the same question was asked about our corporate wiki ~50% of those present had used it but about ~50% of those had edited it.

Active participation in a corporate environment is much higher than in the public domain – this is not really a surprise, since the corporate wiki is used by people of real identities and reputations, and most importantly, shared objectives. This is also why Prof. Andrew McAfee hasn’t seen vandalism – a plague of public wikis – in the corporate world at all.

I suspect that 25% can go a lot higher, depending on the purpose of the wiki. When after the initial “grassroots movement” management fully embraces the wiki not as an optional, after-the-fact knowledge-sharing tool, but the primary facility to conduct work, it becomes the fabric of everyday business, where people create, collaborate, and in the process capture information. When the wiki is the primary work / collaboration platform, participation is no longer optional. Not when the answer to almost any question is “it’s on the wiki.”

My earlier posts on this subject:

(hat tip: Stewart Mader)

Filed Under: Collaboration, Social Networking · Tagged: 90:90:1, Collaboration, enterprise 2.0, enterprise wiki, KM, Knowledge Management, wiki, wiki adoption, wikis

SVASE VC Breakfast with Robert Troy of Geneva Ventures

Posted on October 22, 2007 ·

I’ll be moderating another SVASE VC Breakfast Club meeting Thursday, October 25th in San Francisco.

As usual, it’s an informal round-table where up to 10 entrepreneurs get to deliver a pitch, then answer questions and get critiqued by a VC Partner. We’ve had VC’s from Draper Fisher, Kleiner Perkins, Mayfield, Mohr Davidow, Emergence Capital …etc.

This Thursday we’ll be joined by Robert Troy, Managing Director at Geneva Venture Partnersl. Robert a former Entrepreneur / CEO himself sold his company, Verilog in 1994, then relocated to Silicon Valley and became an investor. Managing Geneva Venture Partners he invested in early stage software companies including SalesForce.com (NYSE: CRM) and Zantaz (sold to Autonomy this summer). Geneva’s focus is on Enterprise software, Infrastructure software, Wireless, RFID, VOIP and Embedded technologies.

These breakfast meetings are a valuable opportunity for early-stage Entrepreneurs, most of whom would probably have a hard time getting through the door to VC Partners. Since I’ve been through quite a few of these sessions, both as Entrepreneur and Moderator, let me share a few thoughts:

It’s a pressure-free environment, with no Powerpoint presentations, Business Plans…etc, just casual conversation; but it does not mean you should come unprepared!
Follow a structure, don’t just roam about what you would like to do, or even worse, spend all your time describing the problem, without addressing what your solution is.
Don’t forget “small things” like the Team, Product, Market..etc.
It would not hurt to mention how much you are looking for, and how you would use the funds…
Write down and practice your pitch, and prepare to deliver a compelling story in 3 minutes. You will have about 8-10 minutes, half of which is your pitch, but believe me, whatever your practice time was, when you are on the spot, you will likely take twice as long to deliver your story. The second half of your time-slot is for Q&A.
Bring an Executive Summary; some VC’s like it, others don’t.
Last, but not least, please be on time! I am not kidding… some of you know why I even have to bring this up.

For more information check out the SVASE event page, and don’t forget to register.

See you on Thursday.

Filed Under: Bay Area, Social Networking, Startups · Tagged: entrepreneurship, startup pitch, Startups, SVASE, vc Funding, venture Capital

Enterprise Bloggers, Openness and a Thriving Ecosystem

Posted on October 21, 2007 ·

I started this post a week ago, than canned it, not wanting to be part of the “storm in a teacup“, created by Oracle’s announcement that they would open up their annual OpenWorld conference to bloggers for the first time. The software giant also actively reached out to 30 or so bloggers, including several of my fellow Enterprise Irregulars.

It appears that most EI’s will not attend, partly since Oracle does not pay for expenses, partly because there is no word about access to Executives. More important than the expense issue was the reasoning:

“We’re not picking up travel costs or expenses, sorry. This will keep you impartial. If you see me, I’ll give you a pat on the back, how’s that instead?

Ahhh…the enterprise bloggers must be a bunch of prima donnas, used to getting their full expenses paid at SAP’s annual conference and other events.. SAP “bought them” and they are biased, right? Wrong.

The reality is that unlike the press and analysts, the group bloggers are often lumped into, may of us are independents or are in small businesses, don’t have corporate expense accounts to lean on, and simply can’t afford to travel to conferences on our own. Even on a fully reimbursed trip, taking 3-4 days off business is a significant sacrifice. Of course that’s the bloggers’ side, why should Oracle care? Whose loss is it anyway?

What does SAP get for the not-so-negligible travel budget they spend on enterprise bloggers? The one thing they don’t get is bias, “loyal”, positive reviews.
Fellow irregular and ex-Gartner Vinnie Mirchandani can hardly get more critical, regularly beating up SAP on issues like pricing, maintenance, innovation (or lack of) – yet he is invited back to all SAP events. Fund Manager, former SAP investor and blogger Jason Wood is also a regular at SAP events, which certainly does not prevent him from expressing his doubts / concerns. Dennis Howlett is no exception, and the list could go on.
SAP’s recent announcement of their new hosted SMB solution, Business ByDesign is another good example. While most of the media reprinted SAP’s press release, you won’t find it anywhere in the “enterprisey” blogs: what you will find instead is independent thinking, analysis (right or wrong) and dialogue. The bloggers’ verdict was generally positive, mostly about the feature set/ technology, but several of us expressed doubt regarding execution: SAP’s market segmentation, potential self-cannibalization, ability to create mobilize a new, agile ecosystem capable to profitably execute in the new high volume/low price model, and help SAP reach their market goals.

Not exactly paid-off, loyal PR if you ask me… could it be that SAP knows something about the value of dialogue, in fact outright debate? They go the extra mile to provide bloggers with information, engage them actively. Round-table discussions with Hasso Plattner, Henning Kagermann, Leo Apotheker, Peter Zencke (did it all start with Niel’s chance encounter with SAP’s CEO?) and several other executives are highly appreciated, and believe me, it’s not one way PR-style briefing either. James ‘Redmonk” Governor says it best:

“As I have said before, you can buy my thinking, but you can’t buy my opinion.””

At SAP’s Teched 07 Conference James publicly disagreed with Peter Zencke about market segmentation, and the world did not come to an end; in fact the SAP Board Member happily continued the debate at the bloggers chat afterwards. Two weeks after the “incident” James moderated several sessions at Teched Europe, on SAP’s invitation. Don’t we all know companies where such behavior is the sure way to lose access and get yourself uninvited forever?

Bloggers are critical, opinionated, sometimes right, sometimes wrong, but never dull. But there’s a bigger picture here, other than external communication. I believe it’s not coincidental that the company that understands the power of dialogue has the most thriving online community I’ve seen in enterprise software.

Two years ago, when the external “Bloggers Corner” program started the SAP Developer Network (SDN) counted close to 600K members – today it’s 900K. It’s younger sibling, the Business Process Expert (BPX) network counts 200 thousand members. Between the two, discounting overlaps, it’s fair to say 1 million members participate in SAP’s online communities. This includes blogs, forums, wikis, videos..etc. SDN+BPX is a thriving support system: over 5,500 issues are posted daily, and the average response time is 20 minutes.

I think SAP has discovered something unique: they don’t have to give the code away yet they enjoy the benefits of “Open Source-like community“. The highest rated contributors don’t have to look for projects any more, they are in high demand. SAP Ecosystem Becomes a Booming Economy – declares research firm IDC.

The Ecosystem has become an organic part of how SAP conducts business, and there is no turning back. SAP Executives are quite aware that competitors comb through the SDN / BPX entries daily, and they certainly lose some competitive edge – but there is no other way to “run” the ecosystem. The Genie is out of the bottle, and they don’t want to send him back.

The role of the ecosystem will become even more important now that SAP is more aggressively pushing into the mid-market. This is a high-volume, low-margin market, sales, deployment, support all different from what SAP traditionally knows. Successful partnering will make or break it, and apparently SAP understands it.

I’ve come a long way from the original issue of blogger participation at Oracle’s OpenWorld, and not without reason. This issue has sparked a debate, stirred up some emotions, and I don’t want people to think it’s all about greedy (or hungry) bloggers whining about not getting their expenses paid. Nor is it a SAP Good Guy, Oracle Bad Guy issue. Both companies have their own culture and will continue conducting business their own ways.

I believe Oracle’s first approach to bloggers (late or mistaken as it is) is a welcome move, and it’s good to see they are open to learn and improve:

“This is new territory for a lot of us, and personally, I’d like to hear a lot more opinions and suggestions before I support one path or another.”

Some people in Oracle had to fight for this and they should not be given a (very) hard time. I certainly hope the initiative will not get shut down due to the initial negative feedback. I also hope Oracle management will realize how one step leads to another and that openness actually improves business in the long run. I used SAP as the positive example, because that’s the best showcase I know, and they are pioneering in this field – but if you know any other examples for actively embracing community, please share it in comments below.

Oh, and if you happen to be in the San Francisco Bay Area, by all means, check out Lunch 2.0 @ Oracle tomorrow.

Update (10/24): …and not a happy update, for that matter. Just as I praised SAP for “getting” social media, here’s this disturbing post from Steve Mann, VP at SAP’s Global Marketing. Apparently SAP HR wants him to remove the link to his personal blog from his corporate signature. I guess I should correct my statement: SAP gets social media … just not everyone, all the time

Filed Under: Blogging, Enterprise Software, ERP / CRM, Marketing / PR, Social Networking · Tagged: blogger relations, bloggers corner, bpx, community, ecosystem, enterprise bloggers, Enterprise irregulars, Enterprise Software, enterprise software ecosystem, lunch 2.0, openworld, oracle, sap, sap developer network, sapphire, SDN, teched

Facebook Just Ain’t For Business, Get Over It (Business Needs Social Networking in Context)

Posted on October 14, 2007 ·

I’ve stolen the first part of the title: Sam Huleatt’s best contribution to the New York Times article is giving it a new title that says it all.

The Facebook vs LinkedIn debate heated up again today, for the millionth time. The Facebook Fanclub’s recurring theme in comparing LinkedIn to Facebook is just how resume- and jobsearch-oriented LinkedIn is: go there, get what you want, then there’s nothing else to do there.

I’m sorry, but since when is this a complaint? Isn’t business all about having an objective and efficiently reaching it with minimum the time and effort? I suspect most of the LinkedIn “deserters” who switched to Facebook are independent types who have the time to hang around in Facebook, and are striving to enhance their personal brand.

Jeremiah’s Web Strategy Group is thriving which certainly helps boost his own brand. Robert Scoble wants to have more than 5,000 friends:

I think it sucks because it isn’t scalable and falls apart at 5,000 contacts. It pisses me off more and more every day because of that scaling wall.

Robert is a celebrity, and this is his fan-club. For the rest of us, I still believe less is more, (update: Doc Searls feels the same) and our online network should reflect our real-life one, instead of being an inflated collection of data records. We already saw the initial “link-mongering” on LinkedIn, but after a while things settled down, and the majority of LinkedIn users max out with 2-300 contacts, which is about the number of people you really, truly can know well. Now, somehow with Facebook all the netiquette is thrown away: I’m sure I’m not the only one flooded with invitations by people whose name does not even remotely sound familiar, and frankly, it’s frustrating.

I also fail to see the usefulness of seeing when my contacts watch a movie, pack for a trip, make coffee, or go to pee. This is a lot of noise with the sole purpose of gluing us to the screen (it works!), and made sense for on-campus dating, Facebook’s heritage, but let’s be real: how is this relevant to business? I’m not saying Facebook can’t be used for business at all – Jeff Nolan quotes a few examples:

Victoria Secret has a group for their Pink product line, 380k members and great interactivity, downloads, user generated content.

Ernst & Young is recruiting through Facebook and experiencing great results as a result of being connected with their candidates where they live.

So, yes, Facebook can be used for business, but these examples are all about external outreach, marketing, communication, recruiting. The point I’m making is, let’s not, while bringing everything Web 2.0 into the Enterprise 2.0 umbrella try to push Facebook to the corporate market – is has no value there. Let’s not equate Facebook to Social Networking, which is, and will be important for the Enterprise, but it needs context.

To illustrate my point, I’ll bring an example originally not “labeled” as Social Networking – oh, and the story has a Facebook-y twist, too.

ConnectBeam started their life as del.icio.us for business, but arguably they have developed into a business-focused social networking tool: in context, with purpose. Ironically, it was Facebook that drove ConnectBeam into this market in the first place.

Founder Puneet Gupta launched CourseCafe in 2005, with the intention of becoming for students’ academic life what Facebook has become for their social Life – in fact I called it “The Other Facebook” for a reason: We thought that while Facebook dominated 80% of students’ life, the fun part, there was room for CourseCafe to help organize the remaining 20%, their studies. They had a good product, received good reviews and started to get traction, spreading through several colleges. Ultimately Puneet became worried about potentially clashing with FaceBook, and at the same time he received interest from the corporate world, so he reinvented his business, this time focusing on the Enterprise.

The new business, ConnectBeam is social bookmarking for the Enterprise – but soon they took a new spin, expanding towards social networking. But doing it in the right way, in context. The context is finding co-workers who are likely engaged in similar activities to yours, or at least have similar interests, since they execute similar searches and are using the same tags you do. Their product is tightly integrated with Google’s Enterprise search, showing a combined result of what Google finds, what is tagged by how many people, and the list of users sharing that item or tag.

Tight integration to Google has become their “secret sauce” in terms of sales success, too: just about any large organization has already a Google (or Fast ..etc) appliance, a dedicated person with a mission and budget to spend on Enterprise Search – so in fact what they sell is “search enhancement”. ConnectBeam has only launched recently, but they already have Honeywell, CSC, Booz Allen Hamilton and other big names as paying customers.

They’ve come full circle: driven away from the college market by Facebook, now offering context-specific social networking, beating Facebook to the Enterprise. They will not get 40 million users, and Puneet will not become a billionaire, like Mark Zuckerberg (likely) will. They follow the good old-fashioned model: deliver value to businesses, who pay for it. That’s pretty good in my book.

Update: Of course the “LinkedIn vs Facebook” and “Facebook Sucks” stories are all over TechMeme:

TechCrunch, All Facebook, vanderwal.net Off the Top, CenterNetworks, Workbench, bub.blicio.us, Scripting News, /Message, WinExtra, Insider Chatter, mathewingram.com/work, Thomas Hawk’s Digital …, even Mini-Microsoft (wow!), PDA/Guardian,

Update #2: The you-don’t-need-more-friends lobby by Robert Scoble. I still belive he does not have 5,000 “friends” but a 5,000 (or more) strong fan-club. When you have 5,000 contacts, it’s a Rolodex (a term Robert used, too), not “live” contacts. And I suggest you read the comments to my old less is more post – re. the same subject, even though it’s on LinkedIn.

Update #3: Pfizer teams with Sermo, the “doctors’ Facebook” – Nick Carr writes about another contextual social network.

Update (10/15): Getting (Anti-) Social, the Web 2.0 Way – @ Wired & TechCrunch.

Wow! I’ve became Doc Searls’ Quote du jour. I’m honored.

Update (10/26): Naughty “Business” on FaceBook

Update (10/28): Beginner’s 5 Step Guide to Using LinkedIn and Facebook

Facebook Isn’t A Social Network, LinkedIn Is

Aussies as Adults: an Enterprise Facebook Story

LinkedIn and The Future of Business Networking

The Facebook Fad

Filed Under: Collaboration, Social Networking, Startups · Tagged: Collaboration, ConnectBeam, coursecafe, del.icio.us, enterprise search, facebook, link-spam, LinkedIn, search, social bookmarking, Social Networking, Social Software, social tagging, tagging

Jaikus Hiatus

Posted on October 9, 2007 ·

Now that Jaiku is part of Google, for many observers the question is why Jaiku, not Twitter? Scoble sees it as part of Google’s social networking arsenal, and predicts Orkut 2.0 to be a Facebook killer.

Tim O’ Reilly says:

Jaiku isn’t a “lifestreaming” company per se. They are a mobile company in the business of creating smarter presence applications. Far from being a runner up behind twitter, they are a leader in a category most people haven’t fully grasped yet. Google is clearly thinking a lot about mobile, and so they do grasp it.

Ben Metcalfe and Ross Mayfield also believe Google got themselves one of the best mobility teams.

My only question is why Google had to apply it’s standard process of freezing newly acquired applications, like they did with Writely, JotSpot..etc? (Existing users can continue Jaiku-ing, but new signups are on hold.)

I admit I don’t use Jaiku, or Twitter, for that matter, but even I get the importance of the networking effect. Google can sit on JotSpot all they want, release it in 2010, it will still be a good wiki, new users will come. It’s used by a well-defined, typically small group, and Writely was a personal productivity tool – neither depended on the network effect. But as soon as Jaiku users can not interact with new friends-of-their-friends, they will defect to the service that still accepts new members: Twitter.