Atlassian $timulus Package Inching Towards Finish Line
Collaboration, Marketing / PR, Startups April 24th, 2009
Quick update on the Atlassian $timulus drive I previously reported about: at 2pm on the last day of the promotion, they are at $93K – the $100K donation is realistic… but they may need a little push.
So I decided to put my money (well, a little) where my mouth is and have just purchased 10 5-person licences of Confluence, the market leading enterprise wiki. Not that I can use them all – so I will find a way to give them away in the future.
If you want to help them donate $100K to Room to Read, you can do your part easily … and just as a reminder, you’re buying a $1,200 licence for $5.  What a bargain to close out the week.
Update: With 3 hours to go Atlassian is just $2.5K short of reaching the target. See coverage map at Mike’s blog.
Update #2: Ah, the drama of the last minutes:
$640 short of $100k… with 20 minutes to go, my maths says we’re just going to miss!
$590 short. Need $30/minute now… at least we did $35 last minute!
Just tipped $99,510… I wonder if we should just leave it up for 10 minutes extra, or does that seem dodgy?
Well… computer says it’s…over $100k!!
Woo! Woo!!! Dancin’ around the room. Atlassian Stimulus Package 400% of $25k goal. What a week. Simply staggering. THANK YOU EVERYBODY!
Atlassian Stimulus Package (preliminary) final total – $100,350 for Room To Read in 120 hours from 7284 _awesome_ startups and teams!!
Tags: atlassian, charity, Collaboration, confluence, donations, Enterprise Software, jira, marketing, room to read, stimulus, wiki
Atlassian $timulus Package Supports Charity. Two Days Left To Get Your (Almost) Free Confluence or Jira Licence.
Collaboration, Enterprise Software, Marketing / PR, Startups April 23rd, 2009
This must be do-good-week. Amongst all the talk about Ashton Kutcher’s challenge to CNN, how the follow-on Oprah show pushed Twitter to never-seen height, little attention was paid to the small fact that this initiative generated over $1 Million donations to Malaria No More. Ashton started with his $100,000 check and was soon joined by Demi Moore, Ted Turner, Oprah and I don’t even know who else .. I lost count at $1M.  Hype aside, this is a major contribution to a good cause.
This week we’re also seeing a for-profit company, Atlassian drive to raise $100,000K for the benefit of Room to Read, an organization that builds schools, libraries in rural communities in Nepal, Cambodia, Vietnam, Bangladesh, Laos, Zambia …etc. Doing good is in Atlassian’s DNA, likely coming from the co-Founder, who is a major Kiva Supporter. His company had set up the Atlassian Foundation which donates basically 1% of everything:
- 1% of company and employee time to Foundation projects
- 1% of company equity to the Foundation
- 1% of our products to non-profit groups
But wait! This isn’t a post about charity only. There’s a Deal in it for you!
The Atlassian $timulus package is a 5-day drive, during which you can get either Confluence, the excellent Enterprise Wiki, or Jira, the issue tracker – Atlassian’s first product that’s still an IT favourite for $5 for 5 users.
Now I hear you ask: is that $5 per person per month? That would by typical (actually low) pricing for most SaaS offerings.  NO! It is:
- A five-user licence (ie. $1 per person)
- For a full year
- For the full-featured entrerprise strenght products
My only regret is that it does not involve the hosted versions of these products.  But if it’s the downloadable, installable version, what’s this per year licence? Most enterprise software is sold with a perpetual licence: you can use it forever. But then the vendor pushes the (almost) mandatory maintenance fees to the tune of 20-25%, and major new releases every 4-5 years.
Atlassian does not play such games, their philosophy is transparency and simplicity. Software should be easy to learn, easy to use and easy to buy. Hence the annual licence whish involves support. (Update: I misunderstood this part: the licence is a perpetual one, the additioal annual fees are for maintenance / support, and the are optional.) And for comparison, the minimum annual licence for both Confluence and Jira is $1,200.
So Atlassian is essentially giving away $1,200 licences for free – but it’s actually a lot more. This isn’t just your introductory price. Customers who purchase during the $timulus week (only two days left) are locked in to their $1 per user price for the lifetime of the product, and those fees will be donated as well.  That goes way beyond giving up revenue – they can’t possibly provide support for $1 a year, so Atlassian is reaching into their pockets big time for years to come.
The initiative appears to be more wildly popular than they expected. The initial goal was to raise $25,000 for Room to Read, and they exceeded that target on the first day – hence the new objective of $100,000K.
Early this morning they were at 66% of the increased target:
Now, before someone thinks I am doing a paid commercial here: I am not receiving any form of compensation or incentive from Atlassian. I simply like what they are doing. A lot.
But I’m not naive. This isn’t just charity. It’s damned good marketing – in more ways then one. First, as you may suspect is Brand recognition.
The second is perhaps less obvious: Atlassian’s initial product, Jira took several years to take off – the second, Confluence had much faster growth. Part of their secret sauce has always been relying on a very loyal, very satisfied customer base, mostly IT-types who buy additional products from their trusted vendor.
So yes, Atlassian is seeding their market with thousands of free customers this week. Which is fine, I’ve said before: you don’t have to be purely altruistic to do good.
Update: The Atlassian $timulus Package is now listed in Consumerist’s Morning Deals, along with Blu-Ray Discs and Casio Cameras
(Cross-posted from CloudAve. To stay abreast of news, analysis and just plain opinion on Cloud Computing, SaaS, Business grab the CloudAve Feed here.)
Tags: @aplusk, altruism, ashton kutcher, atlassian, charity, Collaboration, confluence, donations, Enterprise Software, jira, kiva, marketing, oprah, philantropy, room to read, stimulus, Twitter, wiki
Email is Still Not Dead, and Won’t Be For a While
Collaboration, Personal Productivity September 17th, 2008
I can’t believe the email is dead theme, popped up again, this time on SocialMediaToday, originally on OnlineMarketerBlog.  I responded in detail on CloudAve.

Image credit: CrunchGear.
Tags: Collaboration, email, facebook, IM, online documents, SMS, Twitter, wiki, wikis
Email is Not in Danger, Thank You
Collaboration, Personal Productivity July 2nd, 2008
Yet-another-email-is-dead (OK, just in danger) article, this time by Alex Iskold @ ReadWriteWeb. Alex adds Twitter’s increasing popularity to the standard “reusable” arguments: teenagers using IM, or increasingly SMS, and most recently Facebook instead of email which they find cumbersome, slow and unreliable – hence email usage will decline.
I beg to disagree as I did before, and before. Sure, I also get frustrated by the occasional rapid-fire exchange of one-line emails when by the 15th round we both realize the conversation should have started on IM. Most of teenagers’ interaction is social, immediate, and SMS works perfectly well in those situations. However, we all enter business, get a job..etc sooner or later, like it or not…
Our communication style changes along with that – often requiring a build-up of logical structure, sequence, or simply a written record of facts, and email is vital for this type of communication. As much fun Twitter may be, I rarely have (or see) serious ongoing discussions there – in other words Tweets are in addition, instead of email.
Email in business is being “attacked” from another direction though: for project teams, planning activity, collaboratively designing a document, staging an event… etc email is a real wasteful medium. Or should I say, it’s the perfect place for information to get buried. This type of communication is most effective using a wiki, or an increasing number of online tools supporting native collaboration. Yesterday I reviewed a startup CEO’s ppt deck, and it took us 4 rounds of emailed versions of the same presentation – it would have been a lot easier to collaborate on just one “master” presentation in Zoho Show.
So yes, I agree with Alex, even in business we’re offloading stuff off email. But email is far from dead, or even in danger, and it won’t be any time soon. We just have to learn to use the right tool in the right situation. As usual, Rod Boothby says it better in a single chart:

Tags: Collaboration, email, facebook, IM, online documents, SMS, Twitter, wiki, wikis, zoho show
Atlassian Hiring Chief Heineken-taster
Humor June 28th, 2008
Last time I thought VP Marketing @ Atlassian was the Dream Job, but this one is better. Your job will be to compare beer quality in Amsterdam vs. what they sell at Atlassian’s (almost) in-house pub in Sydney. According to a commenter you may do some additional market research, too.
Oh, well, here’s what they really want (cool company anyway).
Tags: atlassian, Beer, confluence, hiring, Humor, jira, wiki
Miss Australia for MindTouch
Humor June 24th, 2008
Which one would you pick?

I thought so…
I fully expected to see Miss Australia (my bad!) when Aaron sent me this ink:
And guess what I got: the MIS logo. ![]()
Oh, well, no babe today, but a good story on MindTouch DekiWiki, nevertheless.
Tags: dekiwiki, Humor, mindtouch, missaustralia, wiki
JotSpot Born Again as Google Sites, the Wiki-less Wiki.
Collaboration, Personal Productivity, SaaS February 28th, 2008
Three weeks ago I speculated that JotSpot, the user-friendly wiki swallowed by Google a year and a half ago would soon come out of hibernation, and Voila! here it is, rebranded as Google Sites. It is the first service only available as part of Google Apps (including the free version), although I had some difficulty accessing it. Under “Manage this Domain” I could add “Sites” as a new service, but it did not show up on my account as an accessible application. When I typed sites.google.com it wanted me to sign up for Google Apps even though I was already logged in to my account. Of course trying to do so resulted in the error message:
Google Apps for zoliblog.com has already been registered by your domain administrator. Please contact your admin directly to get access to Google Apps services.
Catch 22. But there’s a solution: just type the direct URL (sites.google.com/a/yourdomain.com as default, or customize it to your liking) and you can get into Sites. I’m sure Google will soon add it to the Apps menu. (Sidenote: my old JotSpot account is still alive at name.jot.com).
Google no longer calls this a wiki, which I think is a good move. I previously wrote:
Wikis have arrived when …you don’t even have to know what they are to use one. You don’t have to know you’re using a wiki, just happily type away, creating shareable content on the Web.
I was discussing Wetpaint, the user friendly, wiki-less wiki there, and I think it’s smart of Google to follow that pattern… more later, but first, under the hood it is still a wiki, so let’s examine some of the wiki basics.
The interface is familiar from good old JotSpot (as a sidenote, the old JotSpot accounts are still alive at name.jot.com). There’s a basic wysiwyg editor, the Edit button is large and visible, and so is the New Page button. Good old JotSpot had several more ways of creating new pages, which are gone – perhaps for the best:
- WikiWords or CamelCase: in old JotSpot anything you typed with embedded capitalization became a link to a page. As a relatively early wiki-user I liked it, as the easiest way to LinkAsYouThink. But in the Web 2.0 age we keep on bastardizing grammar writing EveryThingLikeThis, so more and more WikiWords had to be “unlinked”… too much confusion, especially for the new generation of mainstream users.
- Linking to a shell-page before it’s created. This was a useful feature, even if we eliminate camelcase, I could use the “Link” icon, and mark up text as a link to a new sub-page, to be filled with content later. Again, this supports flow-thinking, or LinkAsYouThink, which I regret is gone.
- The “New Page” button. This is the only remaining option in Google Sites, and I think the fact that it offers to pick a parent page (enforced hierarchy) is an improvement. No more orphan pages, yet relatively flexible hierarchy.
For those not too familiar with wiki terms, I discuss some of these concepts in more detail here: technically an article on SocialText 2.0, but I often make comparisons to JotSpot and Atlassian’s Confluence.
I’m glad to see Sites retained breadcrumbs for easier navigation, and they added sitemaps, a tree-style view of all your pages. This could be improved to allow for drag-and-drop style moving of the pages (changing the hierarchy), like Zoho Wiki does.
I’m surprised Sites still does not have inbound links: this is a critical feature for all wikis, whatever we call them. A wiki is all about associating pieces of information with each other, and the inbound link, also referred to as backlink shows you where the information on the current page is used elsewhere. The JotSpot tea half-recognized the importance of backlinks, as they were available as as a downloadable plugin on the Jot Development wiki, but never made it to the standard feature-set, and are apparently lost in the Google reincarnation, at least for now.
Attachment handling is as good as it was in the original JotSpot: it maintains previous versions, allows users to revert to earlier ones…etc. However, Google missed a huge chance here to by not offering to convert the attached documents to its own Google Docs style. This point takes us to the next level: stepping outside the boundaries of a standalone wiki and using it as a facility to pull together data created by other applications.
Last year I said after burying JotSpot for a year, Google can’t just release it as a wiki, instead:
…I hope that means they rethought everything and integrated JotSpot well into a number of offerings.
- It could provide for much better document management than the current Docs &Â Spreadsheets UI.
- It overlaps with Page Creator, also with the simplified version found in Google Groups – in fact Groups which is no longer just email lists but a rudimentary collaboration platform and JotSpot could very well be merged / integrated.
- Finally JotSpot tried to provide primitive applications (spreadsheet, calendar..etc) all of which have a better Google counterpart, so one would hope they will be replaced, too.
Well, what’s the score on that prediction? Google Sites is a better replacement for Page Creator, Google ditched the JotSpot “apps”, replacing them with their own ones – so far 2 scores out of 3. As for document management.. well, I’d say half a score, or less. (Hey, that’s 2.5 out of 3
)
You can somewhat integrate Google Docs (which includes documents, spreadsheets and presentations) by embedding them into any Google Sites page. You have to enter the specific URL though – why not just select from a list? Furthermore, your Google docs or spreadsheets have to be first made public and you have to use the public URL to embed them into Sites. Here’s my test site, showing first an error message, then the actual embedded spreadsheet, after I made it public.
The embedded docs appear properly in the saved page, but I can’t click on it, not even in Edit mode to get to the source. In fact in Edit mode all I see is a graphical placeholder for the embedded doc.
How about sharing / collaboration? As expected, your Sites can be:
- private
- public
- shared with individual email id’s
- shared with everyone within your domain
…and you can set view or edit options for all those levels. However, Google missed a big chance again. As a complete coincidence, it’s only yesterday that I raved about Zoho’s Group level sharing, half-announced in a fairly understated manner – hidden in a list of Zoho Writer enhancements. Well, Google already has a very good group facility: Google Groups, which started it’s life as a group discussion / forum system, but it gradually evolved into a decent collaboration platform. Once I have a “group” defined (i.e. the list of members), why doesn’t it become an entity I can share my wiki (sites) or docs with? When I invite users to share the wiki with, there’s an option to save the list as group, but I don’t know where it disappears, can not pull it up either within the wiki or gmail, or docs.
Finally there are gadgets, but if you read Dennis Howlett at ZDNet, gadgets might the feature you don’t want to touch with a ten-foot pole. ![]()
Summary: Nice to have Jot back (even if we did not get GSpot.
) Google now has a pretty good and easy web-page creator with some wiki features made user-friendly, and a half-hearted attempt at integrating the rest of the Apps empire using Sites. Perhaps they get it right in the next release.
Related posts: TechCrunch, eWeek, Ross Mayfield’s Weblog, Irregular Enterprise, Mashable!, InfoWorld, Between the Lines, Portals and KM, CNet, Webware, GigaOM, Web Worker Daily, Venture Chronicles, Insider Chatter, Learning and Technology, Solo Technology.
Tags: Collaboration, document management, flow, Google, google apps, google Groups, google sites, google wiki, gspot, Integration, Jotspot, Web Applications, wiki, zoho wiki








Zoli Erdos