Archives for October 2009

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SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion

I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-)

Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site to increase conversion:

It turned out that of everyone that visited our registration page, only 45% of them actually went on to complete it. So over half of everyone that looked at our registration page sailed off into the sunset never to be seen again.
We’ve managed to gradually improve that to almost 70% by trying a few different things…

His conclusion:

I’m really pleased we’ve found the time and tools to do this. What really irks me is that we didn’t do this ages ago. I could sit down and calculate what our revenues and customer numbers would look like if we improved conversions like this years ago – but I’m scared to.

Every day that you’re not actively working on improving your conversion ratios is a day of lost opportunities.

You can do it, too at zero cost:-) Or if you want to turn pro level, you may want to check out HubSpot, the inbound marketing gurus.

(Cross-posted @ CloudAve )

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Qu’est-ce QUE c’est? A Killer e-Book? A Kindle Killer?

A picture is worth  thousand words.  So the next two images of the Que, Plastic Logic’s ultrathin, bendable e-reader should save 2,000 words… courtesy of MediaMemo:

OVI_Tablet_Hand_dark_fpo1-1024x768

QUE_horizontal_A-1024x719

I’ve said before, dedicated e-readers won’t go away anytime soon, and Plastic Logic’s product is the one to keep an eye for – simply because this is the first one that feels like holding a piece of paper.  I want my Que.  Now.

(Cross-posted @ CloudAve)

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Skype is not Only VOIP: It Reigns in IM But How Long?

exochartwidget.aspx Nowadays the only context we hear about Skype is the legal fight (care to bet how long it will take for the previous Net Celebs to become the Hated Greedy Ones who try to sc**w all of us?) – I would much rather read about new features, improvements.

After all, Skype is the single most popular voice and video calling application.  But let’s not forget it’s also an IM system – in fact as this Infoworld article points out, it has become the reigning IM system.

And therein lies the rub: it is less and less suitable for text chat.

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Skype is not Only VOIP: It Reigns in IM But How Long?

exochartwidget.aspx Nowadays the only context we hear about Skype is the legal fight (care to bet how long it will take for the previous Net Celebs to become the Hated Greedy Ones who try to sc**w all of us?) – I would much rather read about new features, improvements.

After all, Skype is the single most popular voice and video calling application.  But let’s not forget it’s also an IM system – in fact as this Infoworld article points out, it has become the reigning IM system.

And therein lies the rub: it is less and less suitable for text chat.

Remember the early Skype 4 Beta?  The forced full-screen may have been great for video, but made it a nightmare trying to maintain simultaneous chat sessions with 5-6 or more people.  It clearly showed where Skype’s focus is: follow the money, that is voice and video, and ignore IM-ers.  Finally they listened to the user revolt, and gave our resizable screens back, but there are still issues with multiple chat windows, notifications..etc – purely for IM the “old” Skype 3.8 was better.

If you want to sit in a comfy chair and video-chat with Grandma, the kids while on a business trip, or even conduct business with one person at a time, video calls are great.  If you are a web-worker, work with distributed teams (don’t we all?), and are the multi-tasker type (aren’t we all?), nothing beats text – and let’s not forget IM sessions also generate a searchable archive.  Or do they?

You can search – but will you find?  If you use Skype from more then one computer, fragments of your IM history are spread around between those machines.  In the age of Cloud Computing, Skype still stores history locally on your computer – years ago we had the same problem with contacts, and they fixed it, why not do the same with log files?

The way we use computers has changed, and Skype is left in the dust. I often write about situational computing, and it appears I am not alone – a recent TechRepublic study confirms that 74% of tech professionals use 3 computers or more during their work-week.  If you’re like them you would need history stored on the Web.  Ironically, while the ongoing legal battle is all about billions of dollars, one potential workaround to bypass the Skype founders appears to be web-ifying Skype, which could bring resolution to the IM problem, too.

(Cross-posted @ CloudAve )

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USGS Now Embraces Twitter as Source of Earthquake Information

earthquake This time it was personal.  The earthquake hit three miles from my house.  It was a minor one, magnitude 3.7, but I felt it very strongly, albeit very shortly, too. Just a sudden kick in the butt, nothing more.  Perhaps that’s the difference between being right above the epicenter or feeling it remotely.

I jumped on Twitter, and I was among the first few to report the quake.  Within seconds there were dozens, then hundreds of reports.

Not that it was a surprise, we’ve seen Twitter become the primary initial news source be it earthquakes, fires, military coups…etc.  (For a while Google thought I was some  earthquake expert simply because I pointed out Twitter was the first to report quakes in Japan and China.)  But clearly, not all information on Twitter is reliable, as was the case of the fake LA earthquake video.

Wee need both speed and reliablity.  The first comes from the crowd – nothing can beat having millions of “reporters” on the field, wherever, whenever significant events happen.  But we typically do expect some form of verification, be it a traditional news agency, or in the case of earthquakes often USGS, the US Geological Survey.  Until recently the information flow was one-way.  But after yesterday’s quake I found an interesting link to the Google Maps mashup above. It’s created by @usgsted, the  USGS Twitter Earthquake Detector. Here’s the explanation:

In this exploratory effort, the USGS is developing a system that gathers real-time, earthquake-related messages from the social networking site Twitter and applies place, time, and quantity data to provide geo-located earthquake detection within 60 seconds of an event’s origin time. This approach also provides a central directory of short first-impression narratives and, potentially, photos from people at the hazard’s location.

Social Internet technologies are providing the general public with anecdotal earthquake hazard information before scientific information has been published from authoritative sources.  People local to an event are able to publish information via these technologies within seconds of their occurrence. In contrast, depending on the location of the earthquake, scientific alerts can take between 2 to 20 minutes. By adopting and embracing these new technologies, the USGS potentially can augment its earthquake response products and the delivery of hazard information.

To be fair, the USGS has not been entirely deaf even before: once you locate the relevant quake info (which is quite an achievement in itself) there is a Did You Feel It? link where if you are really persistent, you can provide feedback.  The form is asking for a lot of data, takes a while to finish – enough to deter most.  Which is why the fact the USGS is now embracing Twitter is a major milestone: it combines the speed of crowdsourced reporting with the verification / authority of experts.

(Cross-posted @ CloudAve )

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Inconvenient Outages…

Zia Yusuf, SAP’s EVP, Global Ecosystem & Partner Group tweets from SAP Teched:

RT @SAPEcoHub:New SAP EcoHub Blog: SAP Community Bio: Your Connection Between SCN and LinkedIn: Well, it ..

SAP Network Blog: SAP Community Bio: Your Connection Between SCN and LinkedIn

Great, let’s check it out:

The SAP Community Network is currently down.
We are working to restore the site as quickly as possible.


Current downtime is estimated at less than one hour.

You may contact us with questions or concerns.

Ouch….  Almost as “good” as Windows crashing on Bill Gates🙂

(Cross-posted @ CloudAve )

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Why Windows 7 Will Be a Success, Whether Good or Not

BallmerWin7 Windows 7 hasn’t even arrived yet but the speculation started: What’s wrong with Windows 7.  To be fair, the speculation is fueled by an unlikely source: Steve Ballmer himself.  He is trying to manage a potential fallout by warning us:

“’The test feedback (on Windows 7) has been good, but the test feedback on Vista was good,’ Ballmer, 53, said in an interview last week. ‘I am optimistic, but the proof will be in the pudding.’”

Indeed. But I actually think Windows 7 does not even have to be good to be a success (and my readers know I am not exactly a MS-fan). Here’s why:

  • Vista was such a disaster, that everyone will be happy to escape it.  Says Walt Mossberg: In just two weeks, on Oct. 22, Microsoft’s long operating-system nightmare will be over.  Yes, we’ll be happy to leave that nightmare behind, even if we got raped in the process (had to pay ransom to get out of a failed OS)
  • Those who avoided Vista (smart decision), and that includes most of Corporate IT  are on a good but ancient WinXP, which will be phased out eventually, so the only choice is to go ahead with Windows 7.

In other words, this OS does not have to be particularly good.  This is it, the World will adopt it.  And if it turns out to be another dud (which I doubt)  well, we will have a few years to ponder why keep on buying software ( and that includes Office and more) from a company that hasn’t been able to produce a decent OS in a decade.

(Cross-posted @ CloudAve )

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Dubious SaaS Awards

SaaS Directory has announced September’s most popular SaaS companies.  The top 5 are:

September’s top 5 US winners are:
#1 – Gogrid
#2 – WebECS
#3 – CariNet
#4 – Rackspace
#5 – American Data Technology

That’s a strange list..or perhaps SaaS Directory has a strange definition of “SaaS companies” since the top 5 are all in the web hosting business. (ASP, anyone?).  Well, it triggered my curiosity enough to dig deeper and look at the full list.  I’m not picking on any business here, simply stating my own ignorance, but I have to admit I haven’t heard of Robson Communications, Younicycle, Apptix or Yuba, just to name a few.   But perhaps it’s just me, so I asked around on Twitter:

How many “SaaS” companies do you recognize in this so-called “most popular” list?

Here are a few responses:

list1

Hm.. you tell me:-)

list2

6 from former Industry Analyst and current SaaS Exec Chris Selland – should say something about the list

list3

Ben makes a living writing about this stuff, and he only recognizes a third of these companies…

There’s one on the list I know by pure co-incidence: Vembu Technologies, whose CEO I happened to meet at his brother Zoho CEO Sridhar Vembu’s office (disclosure: Zoho is Cloudave’s exclusive Sponsor).  I guess it proves it’s an entrepreneurial family: but wouldn’t Zoho be a more recognizable SaaS brand than Vembu?

The more I look at the SaaS Directory, the more confused I am.  Or perhaps they are the ones quite confused?  Here’s their definition of SaaS Project Management:

SaaS is an effective project management tool which enables teams to work together towards achieving common objectives dramatically improving the overall user experience while offering increased flexibility

“SaaS is an effective tool”… LOL.  (By the way, for SaaS PM discussions you may want to read this thread, or Andrew Filev’s PM 2.0 Blog)

Clicking further I’ve discovered the SaaS Directory Forums – they all seem to be overrun by commercial  spam:

saasforum

I rest my case.  Awards are a great way to recognize effort, success – but some awards can only harm a company’s reputation. As for the SaaS Directory – well, it’s a directory sans the SaaS part.

(Cross-posted @ CloudAve )

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Here’s How Not to Use CRM: Dumb Campaigns

The best CRM system can’t help you if your sales / marketing team is clueless.  Here’s a ridiculous email I’ve just received.  Name removed to protect the (not-so) innocent

X. Y. kindly requests a meeting

Hi Zoli,

In celebrating our 40th anniversary, I’ve been given the privilege to manage the relationship between your organization and Communispond. When you have a moment, please take a look at the information below. Kindly let me know if it’s out of date, and the best way to reach you. I wish to be respectful of your time and patience.

Campaign

Is your organization prepared with the communication tools and behaviors (presenting, selling, coaching, persuading, etc) to achieve greater success in 2010? I would like to hear your thoughts and ideas on any communication challenges you anticipate, and see if we can help. Please let me know if you’d be willing to meet with me – either conference call or face to face. l greatly appreciate your consideration.

Warm Regards,
X. Y.

What’s wrong with this email campaign?  A few things… where should I even start?

Obsolete data: we all know this is a disease that plagues many (CRM) systems, but this one is extreme.  The data shown on this business card never existed in such combination, but bits and pieces did.  Yes, I participated in SAP’s International Consultant Training – exactly 20 years ago, so they must have picked it up from a very-very ancient resume. (It also means I understand Charlie’s joke…).  Yes, I did work at SAP America, when they were a tiny outfit with 70+ employees, and the Newton Square HQ listed above was not even a dream.

Data errors do happen – but how on Earth could they dump 20-year old, pre-CRM, pre-ERP, pre-everything data into a CRM system?

Now let’s focus on content.  The title, specifically.  That’s the marketer’s opportunity to grab attention – or lose it.  Time is money, and most of us don’t have a lot to waste – why on Earth would I want to meet a stranger without any previous contact or knowing the intent?

You just don’t send out an initial contact request asking for a purpose-less meeting.

Anyway – this email is in its well-deserved place in my Spam folder and Communispond is flagged as mindless marketers. But hey, it was good for a rant.  In return, free advice to them: you don’t need Salesforce.com.  It won’t help you.

(Cross-posted @ CloudAve )

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Windows Update Sent Me on a Wild Goose Chase

hpdisplay It all started like a routine WinUpdate: downlod 6 updates, install them, then surrender the persistent nuisance and reboot to let Vista do its thing.. then wait .. wait.. coffee .. back.

However, after the successful reboot the system wanted to install a device driver to my monitor.  I thought it was a bit weird (has it not just done it?), but clicked OK, let it search for the driver.  Searching in Windows Update, that is… WTF?

After  a few minutes I decided to check Vista update history: it turns out that the driver update for my HP w2207 display failed to install.  Clicking on all the “help” links led to generic useless nonsense – business as usual…

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(Cross-posted @ CloudAve )