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Southern Comfort Goes All Digital – Hopefully Smarter, Too…

Marketing / PR July 30th, 2009

Southern Comfort dumps old media, and pours (pun intended) their entire $8 million media budget on the Net. Let’s hope they’ll spend it smarter then they did on this ad four years ago.

What’s wrong with this banner? Nothing – unless you place it in context. It appeared just days after Hurricane Katrina almost wiped out New Orleans… which gives the words “where anything can happen” a special meaning. And if you think it was just an innocent mistake, read the details here.

Southern Comfort Pours Entire Media Budget Into Digital
Southern Comfort Dumps Cable For Hulu, Facebook
SoCo and Lime, and Facebook, and Hulu…
Southern Comfort goes all in on web advertising

Tags: ads, adsense, advertising, Blogging, blogs, Hulu, marketing, southern comfort

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Obama Too Tall To Be President? Google Brain Damaged.

Humor, Politics February 10th, 2009

Barack Obama is apparently too tall to be President of the United Sates. He does not fit Marine One, the Presidential Helicopter:

Oops… the bump does not appear that serious, but gee …Google AdSense Nonsense recommends brain damage lawyers:

Wonder how long it will take for Google to pull those ads. in the meantime, here’s some more fun with “contextual” Google ads:

The Irony of Google Ads
Freezing Heat. Dumb Ads.
The Irony of Contextual Advertising
Contextual Advertising Blunders
The Scary Thing about Contextual (?) Advertising
From The Ad Targeting At Its Finest Department

Update: as we know President Obama received a new uber-super-safe-ugly limo. Is this a subtle hint that he needs a new chopper?

Update #2: I think I hurt Google’s feelings. My posts typically show up in Google search results in minutes, but this one is nowhere to be found.

Tags: adsense, contextual advertising, google ads, helicopter, marine one, obama, youtube ads

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Freezing Heat. Dumb Ads.

Humor, Marketing / PR October 24th, 2008

Screenshot from Yahoo Weather this morning:

We’re expecting heat today, and Yahoo (weather.com) placed a snowy pic, offering all sorts of winterizing services along with my forecast. I guess it did not notice the weather display was in Celsius, and 31C is about 88F.

For more advertising blunders see:

The Irony of Contextual Advertising
Contextual Advertising Blunders
The Scary Thing about Contextual (?) Advertising
From The Ad Targeting At Its Finest Department

Tags: adbrite, adsense, advertising, Adwords, contextual advertising

1 Comment

FAA Failure – Golden Vista Ad

Humor, Marketing / PR August 26th, 2008

As they say, a picture is worth a thousand words. Well, this one certainly belongs to the contextual ad blunder series. smile_wink

(Source: IT Project Failures)

Additional ad blunders:

The Irony of Contextual Advertising
Contextual Advertising Blunders
The Scary Thing about Contextual (?) Advertising

Tags: adbrite, adsense, advertising, Adwords, contextual advertising

5 Comments

FeedBurner Loses Half Your Subscribers

Blogging, SaaS August 15th, 2008

Check your FeedBurner stats, but don’t worry too much: no, there was no mass exodus, you did not lose more than half your subscribers overnight.

There’s a simple explanation: FeedBurner is missing Google FeedFetcher stats- that’s the number of users who read your blog in Google Reader. Last time I reported the same, Google Reader represented about 40% of my readership- apparently now it’s about 60%.

Ironically it happens on the day when FeedBurner is in the news for launching AdSense for feeds.

Tags: adsense, feedburner, Google, google feedfetcher, google reader, outage

9 Comments

The Irony of Contextual Advertising

Marketing / PR, SaaS October 29th, 2007

I fully agree with Ionut: Gmail’s spam filtering is amazingly effective. I don’t really care about how they do it, as long as it works this well.

But there’s a bit of irony in his post on Google Operating System, and it comes from none other than Google: just as soon as he’s done praising Gmail, Adsense serves up ad ad from a competing service: onlymyemail.com.