post

Startups, Remember: Transparency, Transparency, Transparency

  • How can people even think of launching a service without revealing the price upfront?
  • How can they expect users to go through the hassle of signing up, installing software, only to find the price info after all this?
  • Why do people still fall for this?

I’m discussing the above and more using Zumodrive’s launch as case study over @ CloudAve – read the details here.

post

TechCrunch in the Toilet

No, I am not implying that TechCrunch is bankrupt, or heading into their own Deadpool.  TC has all the signs of doing just fine, with 700K subscribers and loads of advertisers.  But they are in the toilet, nevertheless – at least in a certain toilet.

Online file-sharing and collaboration startup Box.net is changing the ancient habit of reading your newspaper in the toilet.  (Frankly I never understood this habit, personally I prefer getting out of there as soon as possible, but for many people it’s a true ritual.)   The company, which just a year ago was 4 guys cramped together in a two-bedroom live-and-work apartment has grown to 20 employees and picked up two rounds of funding.   Flush with VC money, they equipped their restroom with a flat screen that shows an auto-refreshing display of technology news from TechCrunch.  No more newspaper in the bathroom!

I can’t help but wonder about the screen position though.  For all I know, this is only for the guys’ entertainment, gals usually face the other way – is Box.net still an all-male team?  And, without getting into the very material details, even we boys only perform one “operation” facing that way.., and that’s normally the quicker one. (?)

Aaron, care to clarify? smile_eyeroll

post

Windows Live Photo Gallery: Poor Design or Shrewd Business Move?

I had Windows Live Photo Gallery installed on my computer – for about 15 minutes. Although I despise the aggressive, sneaky nature of Live Installer, which pollutes my PC with Windows Desktop Search without authorization, I still wanted to give it a try, primarily because my favorite Picasa is hopelessly single PC-minded. Surprisingly for Google, the champion of Web-based computing, Picasa is a major pain to use on multiple computers – so I thought I’d give the Microsoft product a try.

I am surprised at the mostly positive initial feedback about this feature-less product. Yes, it’s fast, yes, tagging is easy – but has anyone given any thought to why we’re tagging in the first place? Other than becoming data-input clerks, what can you do with Photo Gallery?

Picasa treats tags/labels as albums, and as any decent photo album would do, allows re-arranging the display order of individual photos by simple drag & drop. It also allows playing slideshows along with music, creating movies and a myriad of other options. Windows Live Photo Gallery allows you to play a slideshow in the pre-determined order – that’s all.

Well, almost. If you publish your photos to Live Spaces, you can create a basic slideshow rearranging the display order of your pictures. (I could not find this option, but let’s believe the Help text.) Now I’m really confused: as much as I am a Web-computing fan, photos (and video) are the one area I still prefer to use a local machine for, after all we’re manipulating fairly large files. So why would Microsoft create desktop photo manipulation software that allows extensive data input yet requires users to go online to enjoy their pictures?

Is this another case of thoughtless, poor design? Frankly, I doubt it. Perhaps Microsoft just showed their hands regarding the future Live business model. Charging for extra storage is nothing new, but I suspect we’ll see bandwidth-based pricing sooner or later. The PC-components of Live are just the hook to get us online, and pay for accessing our own data – and believe me, the bandwidth usage of a 20-minute slideshow will be quite significant. Surprised