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TechCrunch 9(00) at August Capital

The wait is over: what was first dubbed as the Second Annual TechCrunch Meet-up at August Capital is now officially TechCrunch 9. If you attended TechCrunch 7 at August Capital last year, and are wondering what you may have missed… relax: # 8 was the New York Party – proof that there is entrepreneurial life outside Silicon Valley. (is there? smile_tongue)

When Mike Arrington published the participant list, I dropped it in a spreadsheet to get a quick count: it was 809! Considering that last year with 500 on the list we were 700 , I figured 1000 would be a safe bet.. and started to wonder if August Capital’s huge terrace is strong enough to hold 1000 people. Security was stronger than last year, so perhaps that explains why the final turnout was around 900. Here’s a snapshot of the TechCrunch 900, courtesy of Jeremiah Owyang.

I’ve made a strategic mistake: got “stuck” with some long-not-seen friends in a corner, and before I realized it, the party was already winding down. As I browse through the photos by Mike Arrington, Scott Beale, Jeremiah, Thomas Hawk, Dan Farber, Brian Solis and others, I’m surprised to see many familiar faces of friends I haven’t bumped into at the party.

I actually wonder if the best-informed “attendees” were those who were not even present. UStream.tv as well as competitor Kyte.tv broadcasted the event to the World, along with a chat room, so the total number was definitely in the thousands. Centernetwork’s Allen Stern liveblogged the party – from 2958 miles away, based on the Ustream.tv feed and chat room.

What a difference a year makes! Sarah Myers got thrown out last year as party-crasher; this year she was officially invited (hey I like the new hair-stylesmile_wink) what’s more, if anyone is interested in not just the party details, but the (mostly) startups demo-ing their ware, there’s hardly a better summary than Sarah’s video:

Wow, that’s 16 companies in 2 minutes. Congrat’s to Sarah and the interviewees, almost all were concise, delivered the message. If I may give some advice, when you have 10 seconds, don’t waste it on phrases like “revolutionary product”. It may very well be, but it does not tell me what you do…

But I don’t want to be the judge – much rather have you, dear reader pick the best and worst pitch. Please do it in the poll below – you’ll need to scroll down to get the full list, and if you read this in your feed, you may have to click through.

Update (7/30): Please vote based on the video pitch above, not what you’ve seen at the party, if you were there.

Last, but not least, this was the first TechCrunch party where tickets were “sold” for a nominal fee of $10 – the proceeds were matched by TechCrunch and a total of $10,000 was donated to Kipp Bayview Academy towards the purchase of new computer equipment.

See you at TechCrunch 10 martini

Update (7/30): I’ve just noticed a trend:

TechCrunch 3: approaching 300 participants

TechCrunch 5: 500

TechCrunch 7: 700

TechCrunch 9: 900

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TechCrunch: from 5K to 500K

My first TechCrunch party was in October 2005 – back than it was called the 3rd TechCrunch BBQ. The first two, which I had missed were (almost) impromptu backyard BBQ’s with a dozen or so entrepreneurs at Mike Arrington’s house. I’m not sure how I discovered these events, but it may have been Ethan’s blog, which led to a wiki with open signup. I started to monitor the wiki for the next one, and a month or so later signed up for the 3rd event.

The first parking spot I found was half a mile away from Mike’s Atherton house. Wow! This was no longer a cozy BBQ, the pace was cramped with about 200 people. Lots of food in the backyard, a keg that the geek squad could not force to produce beer, and lots of startup product demos inside. It was a great event – probably the last one right-sized for the house. The next one grew to about 300 people, the 5th, and the last at Mike’s place, the “Naked Party” was a crowd of 500. Oh, and Atherton police got smart, setting up a sobriety checkpoint just around the corner from TechCrunch HQ…

The Party is not all that grew… after the 3rd BBQ I wrote about what I considered phenomenal growth back then:

Mike Arrington started a blog in June with the mission of “ obsessively profiling and reviewing every newly launched web 2.0 business, product and service”. Since June, the blog has grown to close to 5,500 Feedburner readers, a Technorati rank of 566, and made it to the CNET Top 100 list.

Yes, that five thousand is not a typo, that really was the readership in October 2005. The next stop is at 50k, in May 2006 – 53,651 to be exact, as so famously called by Josh Kopelman. Fast forward to summer of 2007, and TechCrunch has 450K feedburner subscribers – well, at least last I looked at it. Until this morning, when I saw this:

Yes, TechCrunch has reached the half a million mark. Congratulations, Mike! That’s quite a milestone, and a reason to celebrate tonight at the TechCrunch Party hosted by August Capital.

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Automated Mail Can Be Smart and Friendly, After All

I ranted against stupid, mindless mass-mail before – now Espen Antonsen brings us an example of doing it right. Here’s the full text of his shipping confirmation email, after purchasing a CD online:

Subject: Espen – Your CD Baby Order!
From: CD Baby loves Espen

Espen –

Thanks for your order with CD Baby!
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Wednesday, July 25th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you, thank you, thank you!
Sigh…

Derek Sivers, president, CD Baby
the little store with the best new independent music
http://cdbaby.com cdbaby@cdbaby.com (503)595-3000

Espen, you do have to go back and purchase again – if only to test what their second message is likesmile_wink

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I Guess I Really Don’t Know Jack**** About Marketing

I guess I am dumb. Or just getting old, not understanding the new ways of Marketing.

My recent post: Can Tiny Zoho Beat Microsoft and Google in Online Office Apps? The Real Sanity Check attracted a strange comment, that was long, canned, promotional, barely related to the subject, essentially spam. Instead of deleting it, I educated the (fake) commenter, and hopefully others on why it was spam. This sparked a discussion in the Enterprise Irregulars group, and triggered Jerry Bowles to post on the FastForward Blog and his Enterprise 2.0: PR and Social Media: Can’t Anybody Here Play This Game?

The side effect of the spam affair was that it attracted far more readers to my post than it would have received otherwise – so I guess .. thank you, spammer.. smile_tongue I don’t think it did a lot of good to the supposed beneficiary/sponsor company though: I had SAP customers tell me they would not work with this Tryarc, the services firm behind the spam. Side note: I used to run businesses like this, and would never have resorted to marketing us this way. But times change … what do I know? smile_omg

This morning I received an email from an Enterprise Software startup CEO – it was a long joke without any comment. A fairly dumb joke for that matter, but that’s beyond the point: why did he send it in the first place, with a link to his product site? Even worse, it looked like a mass email sent out to his contact list. Hm… the timestamp was 3am, poor guy probably got drunk and lost his better judgement….

Then I found out it was actually a quite old joke (yes, I am always the last one to hear them), it’s repeated on hundreds of blogs (is it a coincidence that they all have zero or 1 inbound links, and some only this one post?), and there’s even a cartoon version.

Now, on a site aptly named “Twisted Humor”, this is perfectly OK – but when an Enterprise Software CEO inserts a line to his product site and re-sends it to potentially hundreds of business contacts .. well, that’s an entirely different matter. And it wasn’t a spontaneous drunken act, either. It was a well-prepared campaign: a contact record was set up, as well as an anonymous blog pointing to it several days before the email… so I guess someone in that company thinks this is a good marketing strategy. Again, who am I to criticize, I don’t know Jack Sch**t about Marketing.smile_omg

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Windows Seven in 2010. Does Anyone Still Care?

So the next OS from Microsoft will be Windows Seven (where’s Windows 6?) – does anyone still care?

I simply don’t get it: Vista is barely out, nobody seems to like it, CIO’s refuse to upgrade, analyst firms tell them to wait, individual users who tried it switch back to XP, others time their new PC purchase so they can still get an XP machine – generally speaking Vista was as poorly received as the ill-fated Windows ME.

Apple is gaining market share, the major computer manufacturers are offering Linux PC’s, the Web OS concept is getting popular, applications are already on the Web – can anyone clearly see the shape of personal computing in 2012? (Yes, I know MS plans for 2010, I’m just adding the customary delay.) Will it still matter what OS we use to get on the Internet? How can Microsoft be so out of touch?

Considering the resistance to Vista ( see this Computerworld article on making XP last for 7 years) why would the world want to upgrade switch to yet-another Windows OS in five years?

Of course I’m not saying nobody cares. This hypnotized crowd certainly does. smile_yawn

Update (7/23): ZDNet’s David Berlind is asking the same question.

Update (7/25): Why ‘Seven’ and Not SP1?

Update (8/9): a very good analysis by eWeek: Broken Windows

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Ooma: Perception Matters

Which one of these units would you buy for your home?

Clunky old 80’s style answering machine (OK, make it That 70’s for Ashton Kutcher’s sake)

Nay, this is almost the same with colors …

This is better…

Cool 🙂

Funny thing is, they are all the same, different photos of the new Ooma device being launched today. What a difference a good photo makes!

P.S. I was an Ooma White Rabbit for ten minutes.

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I Was an Ooma White Rabbit for Ten Minutes

I was an Ooma White Rabbit – for a grand total of 10 minutes. There’s a lot of buzz today about the new VOIP service which offers free local and long distance calls. Free, after the purchase of the $399 box, which takes care of routing your calls and a lot more.

The company seems to have pulled off a PC Coup, listing Ashton Kutcher (yes, *that* one) as their Creative Director. They are in pre-release test mode, and intend to seed their network by giving away 1,500-2,000 units throughout the country. I signed up via Om Malik’s free offer, and within minutes was confirmed as a White Rabbit, i.e. “one of the chosen few who will help us change the game of phone service forever.

I started to develop suspicions during the online registration: there were several questions only a true POTS user could answer, and I haven’t used a local phone company for years. I’m on Vonage, but Ooma is being heralded as the Vonage killer (not that they need one), so I should be OK, I guess (?). Nope. After completing registration, I called customer service, and was confirmed that at this stage they need a good old traditional phone-line. Now, if you read the comments on all the blogs welcoming the new service, it becomes obvious that this new service needs early adopters, the experimental types, who are likely already VOIP customers.

Ooma says around September when they roll out the service they will no longer have the local phone company requirement. I guess that puts an end to my White Rabbit status – although if Ooma still sends me the box, I will give it a try…

Update: Perception Matters.

Related posts: TechCrunch, dslreports.com, CrunchGear, VentureBeat, MobileCrunch, IP Telephony, VoIP, Broadband , Podcasting News, VoIP & Gadgets Blog, Engadget, IP Democracy, Alec Saunders .LOG, Mark Evans, robhyndman.com and VoIP Watch

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The VC Woulda Coulda Shoulda List

It’s nice to see honest VC’s who don’t just brag about their hits but admit their misses, too.  Josh Kopelman just did it again, having turned down an investment in Right Media which got acquired by Yahoo for $680M last week.  His previous big miss was Youtube.

Of course his firm, First Round Capital hasn’t been around long enough to get anywhere close to Bessemer Venture Capital’s Anti-Portfolio:  the list of big misses includes Apple Computer, eBay, FedEx, Google, Intel, Intuit, Lotus, Paypal … just to name a few.  Bessemer Chief Blogger David Cowan writes about it in several posts.

After all, as we all know, VC’s are in the lottery business smile_zipit

 

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Web 2.0 Wiki Essentials Kit Served up 1.0 Style

Socialtext, the enterprise wiki company offers a free Wiki Essentials kit for download. It includes a basic wiki-intro, two analyst briefs and several customer case studies. Of course all of them Socialtext-flavored, but that’s quite understandable, and I think the package is a valuable intro into how corporations can use wikis – just replace Socialtext with “enterprise wiki” and do your own research.

What I’m not too happy with is the way these web 2.0 goodies are served up in good old “1.0-style”. smile_sad

  • Registration form. Ouch! This is where I normally quit, but since I wanted to report about it, I patiently filled out all the fields. Sorry for the phone no. 111-111-1111, but some of you at Socialtext have my real number… I understand this is part of a sales-push, but believe me, it’s also a turn-off for many. Why not just be the nice guys (and gals), serve up information, and provide your contact form at the end of each doc? Which brings me to the next point…
  • Download. Unzip. Deal with several PDF files. This is so un-cool and 1990’s. Why not make them available online? In fact, why not link the individual documents to each other? Wait… wouldn’t that be a … wiki? smile_wink

(P.S. I’d like to make the point that this is good info, I’m just teasing ST for not delivering it 2.0-style)

Update (7/19): There is indeed on online site Cases2.com, which is not a 100% overlap: it does not have the analyst writeups, but Harvard Prof. Andrew McAfee expects it to grow into Case Study Central” .  It’s open for contribution by anyone – the Web 2.0 way. (hat tip: Ross Mayfield)

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Can Tiny Zoho Beat Microsoft and Google in Online Office Apps? The Real Sanity Check

  If you write a blog you’ve probably had the feeling I have this morning: want to react to an article – but I already did just that, a month ago.   Nevertheless, TechRepublic’s piece on Sanity check: Can tiny Zoho beat Microsoft and Google in online office apps? is a good one, worth another go at the subject.

Executive Editor Jason Hiner is impressed by the Zoho Suite:

“It’s impressive that Zoho has created a broad fleet of full-featured online apps in a short period of time, but just as significant is the fact that it has done it without sacrificing simplicity and usability. That points to software that is well-conceived and well-developed.”

Jason finds that almost all of Zoho’s apps have the best feature set in their class of online apps, and he is not alone: see the MIT Technology Review, Gartner and countless blogs  in agreement.  He also points to potential weaknesses:

  • business model
  • security (of not just Zoho, but online apps in general) 
  • full offline capability.

It’s good to see Zoho’s Raju Vegesna acknowledge these, and stating they are working on them.  In the past 18 months Zoho has proven that when they say  “we’re working on it”, they better be taken seriously.

TechRepublic concludes:

In taking on Microsoft and Google in the office application arena, Zoho sees itself in the same mold as Microsoft taking on IBM in PCs in the early 1980s and Google taking on Microsoft and Yahoo in search in the past decade. It would be easy to wave off Zoho as a bug destined to be squashed, but judging by the quality of what Zoho has created so far, I wouldn’t count it out.

A very nice review, but let’s have a real sanity check: the question isn’t whether tiny Zoho can beat Microsoft and Google, but whether it needs to beat them at all.  I don’t think so.

This is not a winner-take-it-all, zero-sum game: all players, including Google and Zoho are creating a new, emerging market.  It’s not about slicing the pie yet, it’s about making sure the pie will be huge – and Google’s brand is the best guarantee to achieving that.  Little Zoho can be a tremendously successful business being second to Google.  There will always be room for a second .. third… perhaps fourth. Data privacy, the quality of the products, better service, or just having a choice – there will always be reasons for customers to opt for a non-Google solution.

The above is a quote from my earlier post, The Web Office Smackdown – Why It Does Not Matter, which covers further details, including Zoho’s small business apps, beyond the scope of Office.  For a better understanding of what Zoho is all about, I warmly recommend Sramana Mitra’s interview series with Zoho CEO Sridhar Vembu.