- How can people even think of launching a service without revealing the price upfront?
- How can they expect users to go through the hassle of signing up, installing software, only to find the price info after all this?
- Why do people still fall for this?
I’m discussing the above and more using Zumodrive’s launch as case study over @ CloudAve – read the details here.



I can’t help but wonder about the screen position though. For all I know, this is only for the guys’ entertainment, gals usually face the other way – is Box.net still an all-male team? And, without getting into the very material details, even we boys only perform one “operation” facing that way.., and that’s normally the quicker one. (?)


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